Speaker’s Academy

by Larry Emmott on September 30, 2014

in Dental Speaker

Sponsored by the Arizona Chapter of National Speakers Association, Speakers Academy is a nine-month program that provides in-depth training, coaching and mentoring from some of the most accomplished professional speakers in the business. Whether you want to do motivational keynotes, corporate training or anything in between, Speakers Academy will equip you to bring more profit and professionalism to your speaking business.

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Hot Technology – Digital Impressions

by Larry Emmott on September 30, 2014

in CAD CAM,Theraputics

For twenty years there was one and only one viable company making and selling a digital impression system, that was CEREC. Last year at the ADA meeting there were at least eight, listed below. Digital impressions and CAD CAM (which are related but not entirely the same thing) has taken off in the market place. I am very interested to see how many are on display at the ADA meeting next week in San Antonio.

Dig Impress

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Thirteen Million

by Larry Emmott on September 30, 2014

in Digital Marketing,Internet

Thirteen Million people type the word “dentist” into Google every month.

And 79% of Internet users say they have looked online for medical information within the last year.

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Encryption from Sesame

by Larry Emmott on September 29, 2014

in Management,Security

NEW

The single most important thing a dentist can do to protect the office from a data breach and a potential HIPAA violation is to encrypt the practice data.

Sesame Communications has launched “a significant data encryption upgrade designed to protect Patient Health Information (PHI) both at rest and in transmission within the Sesame marketing and patient engagement system.”

If your office has a data breach, which according to HIPAA includes a lost thumb drive or burglars stealing your server, you are liable. The only way you can protect yourself is to encrypt the data.

Related

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6 Yelp survival skills

by Larry Emmott on September 29, 2014

in Internet,Social Media

hateyelphateyelpyelp-logoDr. Johnson asked Yelp to remove the review. However, nothing he tried—not even purchasing advertising from Yelp—would convince them to remove the review… Over the next three months, Yelp hid every review that patients left for Dr. Johnson. The only review that remained was the original bad review. And below the bad review was a line of gray text showing how many other reviews had been hidden.

via 6 Yelp survival skills that every dentist should know – Modern Practice.

Online user reviews have become incredibly powerful. A few weeks ago half a dozen dentists in my San Francisco audience had horror stories about how Yelp mistreated them. I hear stories of small businesses and restaurants being threatened by customers demanding a free meal or else they will write a bad online review.

I have personally never had a bad encounter with Yelp and Yelp vehemently denies they are doing anything wrong or filtering reviews based on pay offs.

The linked article by Dave Engel has six tips on dealing with Yelp. They all sound good to me especialy these; do not buy Yelp ads expecting to get rid of bad reviews but do claim your free Yelp profile.

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Fifty eight Thousand

by Larry Emmott on September 29, 2014

in Dental Speaker,General

WOW and a very big thank you. The Emmott on Technology Blog has reached a new all time record with just over 58,000 individual visitors in one month.

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HIPAA Happens

September 28, 2014

In case you missed it here is a recording of my HIPAA happens webinar. We present a quick overview of the new guidelines and then spend most of the time discussing data breaches. Did you know that if a burglar steals your office computer you can be on the hook for tens of thousands of […]

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Anti-Buzz: It’s so easy.

September 27, 2014

Andrew has been writing Anti Buzz for 4 years resulting in almost 200 articles. For the next several weeks we will revisit some of these just in case you missed it.   The Buzz: Tablets are going to kill the traditional PC The Anti-Buzz: No, it’s true. If you are my age it is inevitable that the […]

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Why fast and powerful computers are especially good if you are getting old

September 26, 2014

From Samizdata: The article gets around to explaining why fast computers are good for old people but it starts with this. I have recently, finally, got around to reading Virginia Postrel’s The FUTURE AND ITS ENEMIES: The Growing Conflict Over Creativity, Enterprise, and Progress and she clearly identifies the syndrome. The writers of these articles […]

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NSA Speaker’s Academy

September 25, 2014
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ADA 2014

September 25, 2014

I will be presenting three courses at the ADA annual meeting in San Antonio October 9-11. The course outlined below is one of two hands on Internet courses. Social Media Lab: Hands-On Digital Marketing Lawrence Emmott, DDS Thursday 10/9 3–5:30 p.m. Convention Center, Street Level — Room: 101 Course Code: 5315   •  CE Hours: 2.5 Bring your […]

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What Graph Search Means for Dentists

September 25, 2014

In case you missed it: Dentalcompare from Feb 2013. With over one billion users, Facebook has been an amazing phenomenon that dentists could not ignore, yet there has been little evidence that having a dental office Facebook page has any direct benefit. However, the new Graph Search feature changes everything… n the past having a […]

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What are you seeking at work?

September 24, 2014

More wisdom from Seth Godin: What are you seeking at work? Some people want safety and respect. They want to know what the work rules are, they want a guarantee that the effort required is both predictable and rewarded. T via Seth’s Blog: What are you seeking at work?. Dentistry by its very nature is […]

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Dental Art

September 24, 2014

“The Dentist” by Dutch Golden Age painter Jan Miense Molenaer 1629. Like many paintings of dentists from this era there is someone watching the extraction. However in this case it is just one young woman not a crowd as is often depicted. The woman has what might be a smile on her face. I wonder […]

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Paperless Horses or Faster Charts?

September 23, 2014

One of my favorite tech sayings from Seth Godin; A car is not merely a faster horse. Why I like it so much is that it is simple, we can all “get it” instantly at a basic level and yet there is a lot more there than the obvious surface idea. For example, I sometimes […]

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Nomophobia

September 23, 2014

Do you know this word? Nomophobia is a term describing a growing fear in today’s world — the fear of being without a mobile device, or beyond mobile phone contact. via Nomophobia: A Rising Trend in Students | Psychology Today. According to this article two thirds of us have nomophobia.

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A Smile

September 22, 2014

Costs nothing but creates much. Enriches those who receive, Without impoverishing those who give. Happens in a flash And the memory of it sometimes lasts forever. None are so rich that they can get along without it, And none are so poor but are richer for a smile. Yet it cannot be bought, begged, borrowed […]

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HIPAA Audits

September 22, 2014

Good News…The office of Civil Rights has more money to conduct random audits of medical and dental offices. The covered entities are being randomly selected from a national provider index database, with the aim of even geographic distribution and mix of different kinds of covered entities, including physicians’ offices, dentists to healthcare plans, via HIPAA […]

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Appeals court says Yelp’s ad sales tactics don’t extort small businesses

September 21, 2014

On Tuesday, a Ninth circuit appeals court ruled that Yelp’s ad sales strategies do not extort small businesses and merely amount to “hard bargaining” by the company. Yelp lets anyone review a business, and businesses can’t opt out of being reviewed. So when Yelp’s ad sales team began calling around asking companies to buy advertising […]

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Anti-Buzz: The Smartphone RMA

September 20, 2014

Andrew has been writing Anti Buzz for 4 years resulting in almost 200 articles. For the next several weeks we will revisit some of these just in case you missed it. I will admit to a small anti-buzz hypocrisy. My job is to cut away generalities and make your understanding of technology more concrete. The best way […]

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