“Dentist Pulling Teeth” By Jacob Kuch
Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give me a link. Thanks.
All the Dental Art images can be found here on Pinterest.
Washington — The U.S. Health and Human Services Office for Civil Rights has issued a warning on the risks of using third-party application software by entities covered by the Health Insurance Portability and Accountability Act.
Source: OCR issues warning on third-party apps
In dentistry we have many third party apps that access patent data. For example any app that sends appointment reminders (Sesame, Lighthouse 360 and many others including Dentrix) must access the patient data in order to generate the reminder. The patient data is PHI (Protected Health Information) which is what we as dental care professionals are required by HIPAA to protect. If the third party allows the data to be compromised we may be held responsible for a data breach.
Dentists may protect themselves with a BAA (Business Associate Agreement). A BAA spells out the duty the third party has to protect the PHI and transfers liability from the dentist to the third party. Some third parties have been known to provide BAAs that favor themselves and place the liability right back on the dentist. If the third party will not agree to a BAA dentists should avoid them.
It is also good practice to limit PHI access to the minimum the vendor needs to do the job. For example the minimum data needed to send a reminder is the date and time of the appointment, patient name and e-mail address. Our current systems do not provide simple processes to limit access. On the other hand there is lots of other data that might be valuable that the reminder service could use such as date of birth in order to send a birthday greeting. Setting limits is good practice in theory but fails in real world usage.
Wristify, invented by MIT startup EMBR Labs, works because the wrist is rich with blood-flow, so the cold provides quick relief. Similarly, it could also rapidly warm up a shivering skirt-wearing lady (your reporter) who’d been in an air-conditioned room for hours.
Source: Wristify: Thermoelectric Wearable Would Reduce Energy Consumption – IEEE Spectrum
A nice blog from Smile Marketing:
Looking Beyond the Numbers
By and large, social media reaches the highest number of prospective patients for the lowest cost. However, looking at cost alone isn’t enough. What makes social media even more valuable is its targeting options. You can pinpoint your ideal audience much better than you can through traditional advertising.Facebook has compiled an impressive amount of data on its users. User profiles, behaviors, and 3rd party data have enabled dentists to narrow down their message to a specific segment of users.Say you are a dentist practicing in Chapel Hill, North Carolina. You could run a teeth whitening ad targeted at engaged women aged 21 to 30 who live within 20 minutes of your office. Or you could run an ad for dentures targeted to an older demographic living within 15 minutes of your office.Does a magazine or billboard ad give you these abilities? Not even close.
Source: Dental Advertising Comparison: Social Media or Traditional?
This offers a nice comparison between different advertising options. It also deals with social media advertising not just social media participation. Having an active dental practice Facebook page is nice but in most cases has very limited value. However you can pay for a Facebook ad and target a very specific audience.
A better than average resource from the ADA:
INCREASE AWARENESS Determining if Your Computer and/or Sensitive Data May Have Been Compromised Your computer and/or sensitive data may have been compromised if any of the following has occurred:
- Your anti-malware/anti-virus program discovered spyware or viruses on your system.
- Your bank accounts were accessed as the result of a phishing scam.
- New programs or unfamiliar files have been installed on the computer.
- Login credentials for any website have been changed without your knowledge.
- You experience frequent random pop-up windows with ads or system warnings.
Source: Tips to Safeguard Your Practice from Computer Hackers | American Dental Association | Center for Professional Success
This is just a small section of this ADA paper. To access the whole thing you do need to be an ADA member and to log in.
I have been disappointed with many of the ADA resources for dentists regarding data security and HIPAA compliance. This one is the best I have seen so far. It has good, unambiguous, easy to follow advice that will actually make a difference.
An important factor to keep in mind is staff awareness. Team members need to have a basic security consciousness and be aware of things like Phishing where a seemingly legitimate business e-mail is actually a trap.
For a scary example of how hackers can fool the front desk look here:
From National Review:
Title II regulations, created to police the Ma Bell monopoly, transform the Internet from a virtually unregulated, private system of networks into a quasi-public utility subject to conflicting common-carrier precedents, bureaucratic designs, and interminable waiver proceedings.
Source: Net Neutrality: Government Control of Your Internet Service | National Review
An interesting look at a confusing subject. As often happens the politics gets obscured behind misleading names and claims.