The White House had previously said in September 7.3 million people were enrolled in insurance coverage through the marketplaces. An analysis of those enrollments, provided to Bloomberg by the House Oversight and Government Committee, shows that as many as 400,000 of those plans were just for dental coverage and not medical plans.
…Without counting the dental plan sign-ups, the White House falls below federal projections of 7 million sign-ups in 2014. House Republicans have charged that the White House was trying to hide the actual enrollment numbers.
via White House wrongly counted dental plans in Obamacare enrollment numbers – Vox.
Dentistry turns out to be a big part of Obamacare. At least a big part of making it look better than it is.
Please do me a favor: When you shop at Amazon, just click through one of my links first. You’ll support EOT at no cost to yourself. I appreciate it, especially this time of year!
Word of mouth or in other words a personal referral is still the way most people find a dentist. Contrary to what some web sellers are telling us the population does not generally find a dentist with a random search.
However, even when they get a word of mouth referral most people still use the Internet to connect. That is to get your number and address.
The conclusion is that controlling your Internet presence – what shows up when you Google your name -and having a practice web site are important. Spending thousands on monthly SEO fees…not so much.
The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.”
via 3 Reasons You Can’t Just Ask Customers What They Want | TechCrunch.
I first linked this article as an example of “A car is not just a faster horse.” but found another gem as well.
Typically, it is easier for people to review and comment on something that is placed in front of them rather than asking to imagine something that doesn’t yet exist.
But first the faster horse. One of the biggest mistakes dentists make with technology is that they fail to use it well because they simply do not know what is possible. People tend to stay where they are comfortable, and we find comfort in doing things over and over just as we did them before. The linked article has some very interesting comments on this phenomenon and the research behind it. If you just want technology to do what you have always done you will never get much value from it.
Dental tech vendors have the same problem. Asking dentists what they want has limited utility. Presenting them with something really different is likely to be rejected. The challenge is to provide just enough value to get them to try it and then click and drag them into the future.
The second comment quoted above is the best argument I have ever heard for cosmetic imaging. If you have the software to show people what their smile will look like after treatment they are much more likely to understand, become emotionally committed and to buy in than if you just ask them to imagine it.