Anti-Buzz: Public Journaling

by Andrew Emmott on October 25, 2014

in Anti-Buzz,Internet,Social Media

Andrew has been writing Anti Buzz for 4 years resulting in almost 200 articles. For the next several weeks we will revisit some of these just in case you missed it.

Something very important: software metaphors.

Another piece of metaphorless software that you are likely familiar with, Facebook. Even with ‘book’ in its name, Facebook, and social media in general, don’t really look like anything you’ve ever used before. In fact, their ability to change their interface at will and still be Facebook is evidence that there is no real world template for what is happening online. You can see it as a completely new technology. Through the 20th century, nothing that resembled social media existed. We’re not talking about an electric typewriter or an information superhighway here, we’re talking about something for which there are no metaphors.

Most of what you read about the technology revolves around advice for leveraging it, (which is fine). Others are interested in trends. Not a lot of what you read tries to make literal sense of what the technology is. So, what, really, is social media?

 

Social Media is Metaphorless

What does that mean? First, it means that social media is completely new, not simply an old form of communication enhanced by the Internet’s connectivity. This, in turn, means that we don’t fully understand its potential, nor it’s dangers.

Second, the lack of metaphor contributes greatly to the sense of alienation it brings to some users, especially older ones. The generation gap between young Facebook addicts and their confused parents is in part created by the metaphorless interface. The same people who “get” email, word processing, and streaming television “don’t get” Facebook. The difference between an old technology revamped with modern enhancements and a genuinely new technology is huge.

Social Media is Public

Setting your “well, duh” aside, think for a moment how important it is for most people to feel like they are sharing an experience. One source of wedding planning agony for me and my fiance’ was, the choice of music during the reception. If your goal is to get everyone up and dancing, then good songs familiar to everyone are more valuable than better songs familiar to nobody. Familiarity is important. Sticking to music, many people just want to be aware of what the most popular music of the moment is, not because they even particularly like half of it, but because their familiarity with it will be shared with many other people. This familiarity produces talking points with both friends and strangers. Popular media in general maintains its popularity by promising a shared experience.

One of the biggest impacts of social media is that its persistent and public nature facilitates these sorts of comforting, shared experiences, but it does so without the expense of producing popular “lowest-common-denominator” entertainment to go along with it, (it has become abundantly clear that your average person can produce that sort of thing on their own). So, yes, obviously social media is very public, but the implications of this are not always taken seriously. If you’ve ever wondered about the difference between a Facebook addict and somebody who only uses it begrudgingly, you might consider it is not unlike the difference between somebody who listens to Top 40 Hits on the radio and somebody who could care less.

Social Media is Journaling

A common complaint I hear about social media is the quality of the content their friends produce. People who aren’t enchanted with the technology say things like, “I don’t need to know when my friends are at Starbuck’s” And it’s true; none of us need to know when anybody is at Starbuck’s. In my field I do occasionally come into contact with studies done on the content of social media, and if there is only one broad-stroked generalization to make, it is this: The vast majority of people who use social media spend the vast majority of their time journaling the mundane details of their day. The enormous bulk of all tweets are simply things like, “at work” “at lunch” “having a beer” and “thank goodness it’s friday.” All the minor goalposts of one’s day, summarized over and over again. As if I needed more validation of this, a friend of mine complained of the capriciousness of Facebook, saying he would post a nice photograph he took and get no response, but if he said he was eating lunch at some restaurant, he would get 30 ‘likes’.

Pooling the last two concepts together, what we get is that social media is really just a public journal. You write in your diary, but then you leave it on the coffee table and invite people to look through it. That’s social media. The catharsis of journaling, with the comfort and validation of sharing your experience. And yes, if neither of those things appeal to you, then the whole institution is going to look a little strange.

If I am to bring this back around to some practical advice: I was wrong so long ago. People will /totally/ become fans of their dentist. You might not generate a lot of traffic or interest simply by maintaining a Facebook page, but an active user will, when they come in for treatment, likely make a post or two about where they are. If they can link to you or your page, even better. If their friends kill five minutes by talking about dentists, you might earn a new patient. It costs you very little to simply make sure you have enough online presence to put an email address or phone number into someone’s hand. At minimum, social media allows you to maintain a magic billboard ad that will appear where ever people talk about you. Social media, and Internet connectivity in general, is about lowering barriers to information – so lowering the barriers to information about your business is a simple and easy extension.

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Mid Continent Dental Congress

by Larry Emmott on October 24, 2014

in Dental Speaker,e-Services,Paperless

I will be presenting two sessions at the Mid Continent Dental Congress in St Louis November 13-14. The two topics are Paperless Records and e-Services.

Mid-Continent(1)

The High Tech Paperless Office

Testimonial

Lawrence F. Emmott, DDS

8:00am – 11:30am
3 CDE

Course Fee: Free admission, ticket required

Is it really possible to go paperless? It is not only possible to create a completely paperless dental record, going paperless can save ten hours a day and will save the office tens of thousands of dollars. Dr Emmott will outline the benefits of paperless records then he will show you four ways to digitize chart stuff, four ways to use paperless forms and signatures plus the four biggest mistakes to avoid. You will get step by step help in setting up a paperless office and learn about front deskless digital workflow. The presentation includes active live program demonstrations. There will be something for both the beginner and the high tech power user all delivered in a fun and easy to understand style.

LEARNING OBJECTIVES:

  • Apply concepts to improve your record keeping with digital technology.
  • Determine how to avoid high tech mistakes.
  • Create ways to reduce costs, making care more accessible.
  • Establish ways to keep patient records safe, secure and up to date.
  • Choose ways to use the Internet for professional communications.

 

Mid Continent Dental Congress.

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The Future

by Larry Emmott on October 24, 2014

in Future Tech

If I’ve learned anything from my excursions into retro-futurism, it is that the safest prediction about the future is that it will look a great deal like the present, but the ways in which it is radically different will be counterintuitive and generally utilitarian, not the sexy things everybody expects: You don’t get flying cars, you get Facebook.

Kevin Williamson

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Revenue Cycle Management – One Mind Health

by Larry Emmott on October 23, 2014

in Management

Another service for dentists and dental insurance companies to manage claims and cash flow.

What’s the absolute most important thing you need to do to keep your business healthy? Get paid. Unfortunately, there may be things that are standing in your way. Do your multi-tasking employees have difficulty keeping up with appointments and dental claims? Maybe there just aren’t enough hours in the day. No matter what, your process could most likely stand to run more smoothly.

via Revenue Cycle Management | Dental Billing | Dental Claims | OMH.

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How Times Have Changed

by Larry Emmott on October 23, 2014

in Just for Fun

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tellcastRalph Laurie one of the founders of TellCast described it to me as “Pandora for video”.

TellCast – Entertainment marketing for your business..

It does not work quite like Pandora but it does allow you to create custom play lists for your office and allow your patients to select and pair their device to video entertainment using a smart phone app.

Some dentists have regular cable TV available to dental patients. This might be better than nothing but not much. Cable TV content may not be appropriate for your professional office, the programs are almost always far to long for a person waiting a few minutes in the reception area or in a treatment room for the doctor and worst of all are commercials that come on for competing products.

We do not compete solely with other dentists we also compete for discretionary dollars. People are reluctant to spend money on fine dentistry as it is why make it harder for them to invest in that $1,000 crown by showing them an ad for cars vacations and cool tech gadgets.

The Tellcast playlists include short funny clips, interesting bits of news, children’s programming, trivia questions and even short subtle marketing messages from the dentist. It is completely customizable and the available content is constantly growing.

The video below is quick overview, go to the web site for a complete demo that shows you the basics of how it works and even takes you step by step to create your own channels.

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Dental Art

October 22, 2014

“Fang” It is fascinating the number of shoes with teeth that people create. I don’t get the relationship but I have at least half a dozen examples. I don’t know if these Fang shoes are art but they are very interesting in a kind of weird way. Dental art is anything that depicts teeth or […]

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Six Seconds

October 21, 2014

The newest social media sensation is Vine which features six second videos. It is amazing what you can do in six seconds. Yet dentists insist on making three or four minute videos for their web sites and YouTube channels. I guarantee you no one is watching a talking head dental video for more than ten […]

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At the ADA OperaDDS

October 21, 2014

One of the most intriguing new tech products I saw at the ADA was the new upgraded version of OperaDDS. Developed by a dentist, Bryan Laskin, OperaDDS is a complete information dashboard that combines dental practice communications so that any team member can instantly be paged, receive e-mail, send orders to labs, or collaborate with […]

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Mark Zuckerberg Was Once on CNN’s List of ’10 People Who Don’t Matter’

October 20, 2014

From Mashable: CNN’s Business 2.0, a magazine that once lived as part of CNN Money, vastly underestimated his potential all those years ago, listing him as No. 10 on the list of “10 People Who Don’t Matter.” The site wrote off Zuckerberg’s “online social directory for college students” as a passing fad. via Mark Zuckerberg […]

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6 Types of Problem Employees You Never Want to Hire

October 20, 2014

From Amex Open Forum: Most businesses have come across a toxic hire or two, and these employees probably cost you more than you know. The six types listed are: 1. The Self-Crowned King of Ethics These employees are also called “the tattletale” 2. The Baby These types of workers are insecure and will go to […]

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Yelp Sucks

October 19, 2014

Hmmm a dentist at my San Antonio sessions gave me this link. Yelp Sucks. It looks like dentists are not the only ones having issues with Yelp.

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Anti-Buzz: Communications Breakdown

October 18, 2014

Andrew has been writing Anti Buzz for 4 years resulting in almost 200 articles. For the next several weeks we will revisit some of these just in case you missed it. Why do computers lie to us? Why don’t they always listen to us? Well, they don’t lie to us exactly, and they can’t really ignore us, […]

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Computer Wisdom

October 17, 2014

Any technology distinguishable from magic is insufficiently advanced. At the source of every error which is blamed on the computer you will find at least two human errors, including the error of blaming it on the computer. If it ain’t broke, fix it till it is broken. Arguing with an Electrical Engineer is like wrestling […]

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Dentrix Mastery Tracks

October 17, 2014

Dentrix Mastery Tracks™ will make sure every member of your team is as prepared and capable as your technology—by giving you a fast and affordable way to test what they know about Dentrix and find out where they need improvement. It also directs them to the targeted training they need to enhance their skills and […]

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What are they good for?

October 16, 2014

Things computers do well. Computers are really good at math. Computers are great at remembering every little detail you tell it. However computers don’t remember things you don’t tell it. Computers know that 1000001 is not the same as 1000002.. Computers don’t mind doing the same thing over and over and over. Things computers don’t […]

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The Basics of Creating a Paperless Dental Practice

October 16, 2014

In case you missed it: Dentalcompare from last year. One of the fastest growing trends in dental tech is “going paperless.” Creating paperless electronic patient records is not only possible with current technology it is highly desirable… If you want to join the trend and start using electronic records what do you need to get […]

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Ex-Intel engineer invents solution to Cloud hacking

October 15, 2014

A Chandler man has developed a handheld personal Web server, allowing the owner to store documents, photos and videos and having more control over them than if they were in the Cloud. via Ex-Intel engineer from Chandler invents solution to Cloud hacking. Interesting concept, a kind of personal cloud. For a moment I thought this […]

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Dental Art

October 15, 2014

“Close Up” I do not have a title or an artist for this image, wish I did. The technique is extreme realism. The artist seems to revel in depicting every saliva bubble. I also like the inflamed papilla and the diastemas. It looks like the cuspid is missing. Dental art is anything that depicts teeth […]

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Guide to “Going Paperless”

October 14, 2014

Is it really possible to go paperless? How can I turn all this junk into a digital record? And why should I even bother? The fact is that it is possible to create a completely paperless dental record. And going paperless can save you tens of thousands of dollars. My comprehensive technology guide, “How to […]

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