From Vox:

The White House had previously said in September 7.3 million people  were enrolled in insurance coverage through the marketplaces. An analysis of those enrollments, provided to Bloomberg by the House Oversight and Government Committee, shows that as many as 400,000 of those plans were just for dental coverage and not medical plans.

…Without counting the dental plan sign-ups, the White House falls below federal projections of 7 million sign-ups in 2014. House Republicans have charged that the White House was trying to hide the actual enrollment numbers.

via White House wrongly counted dental plans in Obamacare enrollment numbers – Vox.

Dentistry turns out to be a big part of Obamacare. At least a big part of making it look better than it is.

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Holidays are Coming

by Larry Emmott on November 22, 2014

in General

Please do me a favor: When you shop at Amazon, just click through one of my links first. You’ll support EOT at no cost to yourself. I appreciate it, especially this time of year!

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How do Patients Find You?

by Larry Emmott on November 22, 2014

in Digital Marketing

buzz

Two thoughts:

Word of mouth or in other words a personal referral is still the way most people find a dentist. Contrary to what some web sellers are telling us the population does not generally find a dentist with a random search.

However, even when they get a word of mouth referral most people still use the Internet to connect. That is to get your number and address.

The conclusion is that controlling your Internet presence – what shows up when you Google your name -and having a practice web site are important. Spending thousands on monthly SEO fees…not so much.

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From TechCrunch:

The first reason you can’t just ask customers what they want is that they aren’t always attuned to what they really need. Steve Jobs famously said, “People don’t know what they want until you show it to them.”

via 3 Reasons You Can’t Just Ask Customers What They Want | TechCrunch.

I first linked this article as an example of  “A car is not just a faster horse.” but found another gem as well.

Typically, it is easier for people to review and comment on something that is placed in front of them rather than asking to imagine something that doesn’t yet exist. 

But first the faster horse. One of the biggest mistakes dentists make with technology is that they fail to use it well because they simply do not know what is possible. People tend to stay where they are comfortable, and we find comfort in doing things over and over just as we did them before. The linked article has some very interesting comments on this phenomenon and the research behind it. If you just want technology to do what you have always done you will never get much value from it.

Dental tech vendors have the same problem. Asking dentists what they want has limited utility. Presenting them with something really different is likely to be rejected. The challenge is to provide just enough value to get them to try it and then click and drag them into the future.

The second comment quoted above is the best argument I have ever heard for cosmetic imaging. If you have the software to show people what their smile will look like after treatment they are much more likely to understand, become emotionally committed and to buy in than if you just ask them to imagine it.

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Computer/Wi-Fi Humor

by Larry Emmott on November 20, 2014

in Just for Fun

Worth a click just for giggles:

Funny Technology – Computer/Wi-Fi Humor – Community – Google+.

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facebook_logoFrom Mashable:

Facebook announced that it intends to crack down on “promotional content” from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.

Such content was showing up in the form of status updates from brands that consumers had Liked at one time or another. Starting in January, updates with a promotional bent won’t show up in users’ News Feeds as much, thanks to an algorithm tweak.

via Facebook is cracking down on ‘overly promotional’ posts from brands.

Three thoughts:

Good, I find myself increasingly frustrated with Facebook. Finding posts that I care about among the blatant ads is certainly part of that increasing apathy.

Yes I agree. The best postings from a business such as a dental office are not blatant ads but interesting human interest items or humor.

On the other hand the numbers tell us that typically any posting from a business goes to only 6% of the people who have liked the business page. So why are you bothering in the first place?

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Dentrix Mastery Tracks

November 20, 2014

Having great technology won’t help your office unless you know how to use it. For many years I have been urging dentists to get more training on how to use their software. Dentrix offers a number of training options. Their newest option (introduced at the ADA in October) is Mastery Tracks. I like it for […]

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Data Breach

November 19, 2014

Interesting stat: 22% of reported medical/dental data breaches are paper information not digital. For example charts tossed in a dumpster instead of shredded. BTW it is not good enough to shred them you need documentation from the shredding company.

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Dental Art

November 19, 2014

“Triptych Smile” Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give me a link. Thanks. All the Dental Art images can be found here on Pinterest.

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Technology and Change

November 18, 2014

A new article is available. Inscriptions—November 2014.

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Expert Business Strategies

November 18, 2014

From the ADA “Expert Business Strategies”   I contributed a chapter on Paperless Records. I am honored to be included along with Sally McKenzie, Cathy Jameson, Rita Zamora, Roger Levin and others. Order Here:

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Healthgrades Video

November 18, 2014
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The lazy person’s guide to personal branding

November 17, 2014

From Mashable: Thanks to the Internet, everyone can present a shiny, online version of themselves as a quick way to cash in. Personal brands are no longer just for stars like Oprah or Beyoncé. It’s an important way to set yourself apart from the loud voices crowding online culture. via The lazy person’s guide to […]

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Then and Now

November 16, 2014

We’ve come a long way. In 1951, Univac, the first commercial computer, made its way into computer history. It was 25 feet by 50 feet, weighed 8 tons, and cost close to $1 million. It had a processing speed of 2.25 megahertz (MHz) and a memory capacity of 1,000 words. Today, 63 years later, for less than $500 […]

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NOMAD Pro 2 Safety

November 15, 2014

I am a huge fan of the hand held X-Ray machine Nomad. I can’t imagine why any dentist building or remodeling an office would use anything else. OK – I can imagine one reason, it just does not seem safe to be in the room while taking radiographs. Of course the people at Nomad are […]

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The cost of the Internet

November 15, 2014

I pay about $63 a month for Internet service. (If you are wondering why I pay so much when there are ads everywhere touting Internet for $19.95 the answer is that my connection speed is something like twenty times faster :-)) My hardware that is the computer network and modem cost me around $2000 and […]

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Paperless Communications

November 14, 2014

One very simple way we can use the Internet to communicate with our patients is transforming our current paper re-call system to a paperless electronic e-call system. Instead of sending a paper re-call card we can send an e-call notice via e-mail. In fact any piece of paper you are now sending to patients, third […]

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How to Fix Yelp Once and For All

November 14, 2014

From PC Magazine: These sorts of reviews plague the whole system. From my understanding, Yelp weeds out positive reviews it suspects come from the owner while letting these grudge reviews stay online because they can be used as leverage to get an advertising deal via How to Fix Yelp Once and For All | News […]

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Google Genomics is a cloud service just for DNA data

November 13, 2014

I think this is fantastic…but Google is approaching hospitals and universities with a new pitch: Have genomes? Store them with us. The search giant’s first product for the DNA age is Google Genomics, a cloud computing service that it launched last March but which went mostly unnoticed amid a barrage of high profile R&D announcements […]

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The Secret to Success

November 13, 2014

There is one absolute condition which must be present in order to get the most out of technology. The dentist needs to be involved and committed to the process. It is amazing how many dentists do not want to have anything to do with the computer. In fact some of them seem to be actively […]

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