Red Wine Prevents Tooth Decay, Gum Disease

by Larry Emmott on February 23, 2018

in Just for Fun

Good to know.

From US News:

IT MAY STAIN YOUR teeth, but red wine contains chemicals that could also help prevent tooth decay and gum disease, according to a study published Wednesday in the Journal of Agricultural and Food Chemistry.

Source: Study: Red Wine Prevents Tooth Decay, Gum Disease | National News | US News

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Guide to Paperless Records

by Larry Emmott on February 22, 2018

in Paperless

This is the year you finally make the commitment and Go Paperlessbook

Most likely you already have everything you need to go paperless.

Stop putting it off, going paperless can save you tens of thousands of dollars. Buy the book, take the first step.

My comprehensive technology guide, “How to go paperless in the dental office” will answer the basic question…Why bother?  It then provides step by step help in setting up a paperless office, including the eight essentials that need to be in place before you get started, four ways to digitize stuff, and front deskless workflow. There is even a budget and financial analysis that shows how your current paper system is costing you over $40,000!

“How to go paperless in the dental office” will answer all your questions, provide a plan and show you how to save money… all delivered in a fun and easy to understand style.

Follow the link to order your copy today.

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Embezzlement

by Larry Emmott on February 22, 2018

in Management,Security,Software

From Wendy Askins – Orthotown:

Three out of every five dentists will be the victim of embezzlement during their practice career. We don’t have current studies or statistics of incidences of theft specific to orthodontic offices, so I’ll share insight from personal investigation experiences:

  • Most thieves are first-time offenders; less than 15 percent are serial embezzlers.
  • The average scheme extends over a two- to five-year period before being identified. The resulting loss is more than $100,000.
  • The average employment tenure is five years.
  • There is an inverse correlation between tenure and perception of exposure. In a recent investigation, a trusted, 20-year tenured employee stole $500,000 over 11 years.
  • The average hourly compensation rate for the employees found to be embezzling is $16–$25.
  • Thieves can cannibalize 3–5 percent of monthly collections without being detected.
  • Cash is the main target, but theft of patient checks (personal and insurance) is increasing dramatically.
  • The average theft encompasses a minimum of three schemes.
  • Manipulation of transactions can occur during all financial phases of treatment from new-patient to retention.
  • The most identifiable theft transactions are located in adjustments, deposit tampering and deposit payment substitution.

Increasingly sophisticated management technology results in increasingly sophisticated thieves. High tech systems, digital management and online banking all make our business lives easier however they also create opportunity for employee theft.

The article makes a big point that the doctor should NOT confront an employee if the dentist suspects embezzlement. A thief could decide to destroy all the records in order to hide their crime. If you suspect you are the victim of employee theft contact a specialist immediately. Do not confront the suspect do not even show you are suspicious. Let the forensic specialist review the records, document the crime and bring in law enforcement.

Source: Embezzlement in the Orthodontic Practice by Wendy Askins – Orthotown

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Pacific Dental Conference 2018

by Larry Emmott on February 21, 2018

in Dental Speaker,Management,Paperless

I will be presenting four sessions at the PDC in Vancouver March 8th and 9th

Paperless records are just the beginning; digital technology ultimately empowers dental team members with a more efficient – digital workflow – utilizing online communication and electronic services. Digital technology is revolutionizing every aspect of the dental practice; including how we communicate how make clinical decisions and how we manage the everyday flow of patients and staff in the office.

Source: Pacific Dental Conference 2018

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Dental Art

by Larry Emmott on February 21, 2018

in Dental Art

“Saint Apollonia” she is back.  Apollonia is the patron saint of dentistry. This is the fifth of six Apollonia paintings I will feature in Dental Art before and after her feast day February 9. As you can imagine as a saint there are many depictions of her, mostly from previous centuries. NEXT WEEK the Apollonia picture is quite different. Be prepared. You can read her sad tale here.

Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give me a link. Thanks.

Previous “Dental Art” images can be found here on Pinterest.

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Digital Marketing – What Really Matters

by Larry Emmott on February 20, 2018

in Digital Marketing

Which is better, to be the first result in the paid section of a Google search for “dentist” or to be the first organic result in a search for the terms “dental implants”? Is it better to spend $2,000 a month on Google AdWords or should you spend your time on a free Facebook business page? Which page of your website do visitors click on the most? Which keywords get the best results, “dentist” “dentist close to me” “implants” or “dental veneers”?

The answer is no one really knows, and the answers will be different for different dentists in different locations. The only way to really know is to test it and track results. The good news is that with modern digital marketing it is now possible to track all these things and more. Your marketing company or website developer should be providing these numbers for you. Unfortunately, very few dentists get these stats.

The results can be surprising. For example, the word “dentist” will cost a lot more to buy as an AdWord than the word “implants”. “Dentist” will get more hits than “implants”. You may get five patients this month from “dentist” and only one from “implants”. However, if the one implant patient ends up spending $10,000 and the five general patients each get an exam and cleaning for $100 each it is obvious that “implants” is a better option.

Most dentists do not have the expertise, time or inclination to track these digital marketing options. Dentists contract with a web or marketing firm and let them do the research, testing and tracking. That is good. It is good practice to outsource systems you are not equipped to provide. However the dentist does need to know the basic concepts. The dentist does need know what to ask for and what is possible.

Do not settle for a marketing service that just promises you a top Google result or hundreds of Facebook followers. That is nice but what really matters is how many people actually make appointments and then how much income do they generate. In basic business terms, what is the ROI.

If you want some help, contact my friends at TNT Dental.

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This tiny robot could be the future of medication

February 20, 2018

From The Week: A minuscule new robot prototype, “small enough to move around in a stomach or urinary system,” can walk, jump, roll, and swim — and could soon be deployed to deliver drugs within the body, Source: This tiny robot could be the future of medication Is this the future of dentistry?

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State launches Aetna probe after stunning admission

February 19, 2018

From CNN: Stunning? California’s insurance commissioner has launched an investigation into Aetna after learning a former medical director for the insurer admitted under oath he never looked at patients’ records when deciding whether to approve or deny care. Source: State launches Aetna probe after stunning admission – CNN This is not stunning to anyone on […]

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Ethisphere® Institute World’s Most Ethical Companies

February 19, 2018

Henry Schein has been chosen for the seventh year in a row. Since 2007, Ethisphere has honored the World’s Most Ethical Companies who recognize their critical role to influence and drive positive change in the business community and societies around the world and work to maximize their impact wherever possible. Source: Companies – Ethisphere® Institute […]

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February 16, 2018

A computer once beat me at chess, but it was no match for me at kick boxing. – Emo Philips  

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Promising dental informatics standard researchers sought for award

February 15, 2018

From ADA News: ADA members, including dental student members, who have completed original standards-related research and who have a dental degree earned after 2013 or are pursuing an additional degree or specialty are encouraged to apply for the Robert H. Ahlstrom New Investigator Award. The award, named after the first chairman of the ADA Standards […]

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How Do Online Reviews Impact Click-Through Rates & Trust?

February 15, 2018

From Bright Local: Key ‘Takeaways’ Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating 56% of consumers select a business if it has positive ratings/reviews displayed in […]

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Looking for Love?

February 14, 2018

Today is the Day. If you are still looking for your special Valentine be sure your teeth are lookin’ good. According to a Match.com survey both men and women rank teeth as the most important factor they consider when looking for a partner. Ten things on which men judge women most: 1. Teeth-58 percent. Ten […]

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Dental Art

February 14, 2018

“Toothbrush Loves Toothpaste” Special Valentine’s Day dental art. This is a whimsical break from Saint Apollonia, we will return to her next week. Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give […]

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Dentrix Tip: Select Patient Shortcut

February 13, 2018

Another Tuesday Tip for Dentrix users: If you’re like me, you find it annoying to have to scroll through a long list of patients to find the one you want to select, and you want to find the patient you need without having to type their full name. With this shortcut, you can find a […]

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New Bike!

February 13, 2018

I did it, I got a new Mountain Bike!!! A Trek Stache 9.7 Carbon Frame, 3 inch 29er tires, 1 x 11, drop seat…every boys dream bike.

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Virtual Reality Allows Patients to Preview Their Own Surgery

February 12, 2018

Amazing! Part of Collins’ job is to create a “fly though” virtual reality video for patients. The night before Luna’s surgery, Collins gives her a headset to wear and lets her travel through her own brain. Luna admits being “a nervous wreck” before seeing the path Steinberg would take to locate the aneurysm. Source: Virtual […]

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Hinman 2018

February 12, 2018

  Source: 2018 Speakers – Dr. Lawrence Emmott I am honored to be presenting four sessions at the 2018 Hinman in Atlanta. Follow the link to register  

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February 9, 2018
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Best States

February 8, 2018

Hmmm For all the details here is the original story.

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