Good Camera for Patient Photos

by Larry Emmott on July 30, 2015

in Cameras

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Still waiting for digital x-rays

by Larry Emmott on July 30, 2015

in Just for Fun,Radiography

Dentist

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Cubex

by Larry Emmott on July 29, 2015

in Management,Office Design,Software

I have been a huge fan of Cubex for years.

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Dental Art

by Larry Emmott on July 29, 2015

in Dental Art

nikita-nomerz-street-art-1

“Big Brother” Street art in Nizhny Novgorod by Russian artist Nikita Nomerz

Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give me a link. Thanks.

All the Dental Art images can be found here on Pinterest.

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Windows 10 Coming July 29

by Larry Emmott on July 28, 2015

in Software

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Girl at computer CThe cost of acquiring one new patient is estimated to be $280. Generating ten new patients a month or 120 per year will cost you, on average, $33,600. It costs five to ten times more to create a new patient than to retain an existing one.

For most dentists marketing is all about “the new patient”. However your existing patients have no acquisition costs and actually have more potential value. They should not be neglected.

Existing patients already have a relationship with you. They already have a level of trust that makes it easier for them to say yes to proposed treatment. Research indicates that 80% of future revenue will come from 20% of our existing patient base.

There are several ways you can use technology to “market” to existing patients and increase patient loyalty.

One of the easiest ways is to simply stay in touch. You can do this with e-mail, blogs or social media. Show you care with simple birthday greetings or a follow up survey after treatment.

First impressions are incredibly powerful. However a patient’s first impression does not come when they walk in the door for their appointment, it comes when they Google your name. When looking for a dentist, patients look at your website, social media and online reviews all of which influence their first impression. Manage your online reputation.

Use your practice website to support existing patients. Your office web page needs to be far more than an electronic yellow pages ad designed to merely attract new patients. A good practice web page should feature interactive functionality that supports existing patients. This should include online bill pay, online forms and online appointment requests.

Many patients of record are inactive, that is they have not been in for treatment in over eighteen months, however most of these patients almost certainly still think of you as their dentist. Reactivated patients accept more treatment, faster than new patients. All they need is a contact and encouragement to come in for care. Set up a reactivation program and contact inactive patients on a regular basis. Just a 5% increase in retention can increase profitability by 75%.

Finally happy, loyal patients are more likely to refer, providing you with valuable word of mouth marketing that generates new patients without any added expense.

Suggested Resources:

Communications: Sesame

Practice Website: TNT Dental

Reactivation: Action Run

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Three Types of Dental Websites

July 27, 2015

Most dentist, about 70% at last count, have a practice web site. However very few are using their site effectively. Dynamic content with patient interaction is far superior to the typical site which is often little more than an electronic brochure. As I see it there are three levels to dental office web site participation. 1: Barely There. […]

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Everything from 1991 Radio Shack Ad Now on Your Phone

July 27, 2015

There are 15 electronic gimzo type items on this page, being sold from America’s Technology Store. 13 of the 15 you now always have in your pocket. Source: Everything from 1991 Radio Shack ad I now do with my phone | Trending Buffalo One of the collateral benefits of digital technology is that devices are […]

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The Word of the Future

July 27, 2015

“Disintermediation.” Great word, isn’t it?,, It’s hard to remember — and even harder to believe — but not terribly many years ago, the only sources of news were the major networks and major newspapers, along with a few special-audience magazines Source: What Would the ‘One Word’ to a Graduate Be Today? | PJ Media What […]

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Planning

July 26, 2015

“For every minute spent organizing, an hour is earned.”   Benjamin Franklin HT Hugh Doherty

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Five Critical Steps to Using Technology

July 24, 2015

More wisdom from Dayna Johnson at Dentistry IQ: There are five critical things to consider when purchasing a new piece of technology, whether it’s for the clinical area or business side of your dental practice. These will not only help bring the technology to life, but will also make sure your team is as efficient […]

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Hide Those Wires

July 23, 2015
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The history of ^shift 3 = pound, AKA #

July 23, 2015

The hashtag (#) had a difficult start in life seeing as it served no real purpose until bell technology placed it onto the keypad of touch tone phones. Source: The history of ^shift 3 = pound, AKA # — HubSpider Blog It actually has a formal name…Octathorp.

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More Advanced Diagnostics

July 23, 2015

One of the high tech areas that I am most excited about is diagnostics. I believe we are just scratching the surface of diagnosis and using sensors to detect pathology like McCoy on Star Trek. The Canary System is an advanced caries detection device that uses laser energy to detect changes in the crystalline structure […]

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Self-Driving Cars May End the Fines That Fill City Coffers

July 22, 2015

From Wired: Once the car’s in charge, it’s a safe bet we won’t do things like speed, run reds, park illegally, or drive drunk. And that means we won’t be fined for doing those things. Source: Self-Driving Cars May End the Fines That Fill City Coffers | WIRED Technology and unintended consequences.

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Dental Art

July 22, 2015

“Dino Dent” This image is so whimsical. I love it but sadly have no information such as the artist (I can’t make out the signature) or even the title. Notice the picture hanging on the wall. Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any […]

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Scientists discover evidence of rudimentary dentistry from 14,000 years ago

July 21, 2015

Amazing: Ancient humans were performing rudimentary dentistry on each other 14,000 years ago, Italian scientists have discovered – 5,000 years earlier than previously thought. Source: Scientists discover evidence of rudimentary dentistry from 14,000 years ago – Telegraph

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Performance Review

July 21, 2015

One of the best things about digital data is that it can easily be gathered for reports and comparisons. Below are screen shots of the CareCredit Performance Review with explanations. Most offices have no idea how well (or how poorly) they are utilizing CareCredit. This report will show you how you are doing and help […]

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Sookasa: Dropbox encryption & HIPAA compliance

July 20, 2015

A service to encrypt cloud based data transfer mentioned in Dentistry IQ: As an official Dropbox encryption and HIPAA compliance partner, Sookasa provides seamless Dropbox encryption to protect files on the cloud and devices Source: Sookasa: Dropbox encryption & Dropbox HIPAA compliance Dentistry needs something like this. There have been several attempts to create a […]

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Afraid to go All the Way?

July 20, 2015

One of the mistakes dentists make with computerized charting is they only go part way. For example: They use a paper chart in the treatment room during diagnosis to mark future treatment. Then they take the paper chart to the computer and enter everything again. They will use the computer to create an estimate, insurance […]

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