Ralph Laurie one of the founders of TelCast described it to me as “Pandora for video”.
TellCast – Entertainment marketing for your business..
It does not work quite like Pandora but it does allow you to create custom play lists for your office and allow your patients to select and pair their device to video entertainment using a smart phone app.
Some dentists have regular cable TV available to dental patients. This might be better than nothing but not much. Cable TV content may not be appropriate for your professional office, the programs are almost always far to long for a person waiting a few minutes in the reception area or in a treatment room for the doctor and worst of all are commercials that come on for competing products.
We do not compete solely with other dentists we also compete for discretionary dollars. People are reluctant to spend money on fine dentistry as it is why make it harder for them to invest in that $1,000 crown by showing them an ad for cars vacations and cool tech gadgets.
The Tellcast playlists include short funny clips, interesting bits of news, children’s programming, trivia questions and even short subtle marketing messages from the dentist. It is completely customizable and the available content is constantly growing.
The video below is quick overview, go to the web site for a complete demo that shows you the basics of how it works and even takes you step by step to create your own channels.
“Fang” It is fascinating the number of shoes with teeth that people create. I don’t get the relationship but I have at least half a dozen examples. I don’t know if these Fang shoes are art but they are very interesting in a kind of weird way.
Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give me a link. Thanks.
All the Dental Art images can be found here on Pinterest.
One of the most intriguing new tech products I saw at the ADA was the new upgraded version of OperaDDS. Developed by a dentist, Bryan Laskin, OperaDDS is a complete information dashboard that combines dental practice communications so that any team member can instantly be paged, receive e-mail, send orders to labs, or collaborate with other specialists from anywhere there is Internet access.
The Opera suite has three sections
- Send a free HIPAA compliant encrypted e-mail service.
- Chorus a multi user communications tool that links the dental office to labs, specialists and others using the cloud bypassing telephone slips and sticky notes.
- Pager An interoffice communication system to take the place of lights and radios.
CNN’s Business 2.0, a magazine that once lived as part of CNN Money, vastly underestimated his potential all those years ago, listing him as No. 10 on the list of “10 People Who Don’t Matter.” The site wrote off Zuckerberg’s “online social directory for college students” as a passing fad.
via Mark Zuckerberg Was Once on CNN’s List of ’10 People Who Don’t Matter’.
The article also listed Steve Ballmer Microsoft CEO as a person who did not count and stated that Netflix was just a passing fad.
Making predictions is hard, especially about the future.
From Amex Open Forum:
Most businesses have come across a toxic hire or two, and these employees probably cost you more than you know.
The six types listed are:
1. The Self-Crowned King of Ethics
These employees are also called “the tattletale”
2. The Baby
These types of workers are insecure and will go to extreme lengths to hide their shortcomings.
3. The “Yes” Man
This is the employee who thinks that everything—every idea, every existing process, every new suggestion—is brilliant.
4. The Joy Sponge
The joy sponges are those employees who feel they need to always be the center of attention and make sure that no one is happier than they are.
5. The Know-It-All
We all know these types: They refuse to listen to anyone else’s opinions or ideas because they always believe their ideas are the best.
6. The One Who Won’t Change
If an employee can’t change after a negative habit or behavior has been brought to their attention, let
via 6 Types of Problem Employees You Never Want to Hire | OPEN Forum.
Read the whole thing for added detail and advice on how to fix it. Personally I put up with far too many toxic employees. I hate firing people and looking back I should have let some people go that I did not. Not only did it degrade the practice the good employees suffered because of my reluctance to take action.