New Google Rank Algorithm

by Larry Emmott on March 30, 2015

in Digital Marketing,Internet

google-toothThere is considerable buzz in the tech world about the new Google ranking criteria set to launch April 21. Do you need to panic? Will your website disappear from Google? Relax, the big changes aren’t really that big and should not have much effect on most dentists. Especially if you have been following our advice when it comes to dental web pages.

The first change is to add rank value to web sites that are mobile friendly. The best way to do this is to have a responsive site. That is a site that detects the device on which it is being viewed and displays itself accordingly. This has been good advice for years and now Google will be rewarding you for doing it.

The second change is to penalize sites with multiple doorways. These are pages designed explicitly to attract specific Google search terms that then direct users to another site.

For some help with the mobile site issue Forbes has a good article here.

For web site development including mobile responsive sites I like TNT Dental and Sesame.

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How Little Do Users Read? 20%

by Larry Emmott on March 30, 2015

in Digital Marketing,Internet

textwebSummary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.

We’ve known since our first studies of how users read on the Web that they typically don’t read very much. Scanning text is an extremely common behavior for higher-literacy users;

via How Little Do Users Read?.

I often see dental web pages that are loaded with text. Home pages will have four or five paragraphs extolling the philosophy of the office, endless treatment options and the educational accomplishments of the dentist and staff. I know that when I am faced with a sea of text I rarely read much. It seems I am not alone most people only read about 20% of the text on a web page.

The most important element a web page needs is to answer the question. Every user has landed on the page for a reason; they have a question that needs answering. The primary question is; where is the office and what is the phone number? This needs to be big, easy to see and above the fold on the home page.

Next avoid text and use images and graphics to tell the story and direct the user’s attention to items you want them to see. Do not write a sentence about treating children show an image of a happy child with nice teeth. Do not tell people you do cosmetics with a paragraph of text but show the photo of a happy patient with a gorgeous smile and a short testimonial beneath.

Make the next step easy and obvious.

New Patients Here

Pay Your Bill Here

About the Dentist

Your home page real estate is valuable use it well.

Some potential new patients will actually want to read all about the office treatment philosophy, the details of implant placement or the numerous post doc coursed the dentist has taken. Not many but some. For those people direct them to these pages but do not fill the home page with text.

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Whiter Teeth ?

by Larry Emmott on March 29, 2015

in General

SmileCAn interesting article from NYT. The article is intended for lay people seeking whitening. It is good to know what they are being told however in some ways the comments are even more interesting. Everyone it seems has an opinion, often a wrong opinion, never the less they feel compelled to share it with the world.

Some dentists also use heat or even lasers to activate bleaching agents. But a 2007 systematic review of evidence in the journal Dental Materials found no added benefit from heat, light or lasers and suggested these methods “may have an adverse effect on pulpal tissue,”

via Ask Well: Whiter Teeth – NYTimes.com.

The article states that so called jump start techniques like adding lasers or heat to whitening are often little more than marketing hype that adds little or no benefit.

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by Larry Emmott on March 27, 2015

in General

9thCongress

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Top Dental Web Sites

by Larry Emmott on March 27, 2015

in Internet

A nice online resource. A listing of well done and useful webs sites for dentists. (Of course Emmott on Technology is on the list :-))

Top Dental Sites 2014 – Braces or Invisalign.

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REDS April 17

by Larry Emmott on March 26, 2015

in Dental Speaker

I will be presenting an all day program April 17 in Ukiah, CA for the Redwood Empire Dental Society

REDS_logo_1_

 

Topics will include paperless records and using the Internet.

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Independent Clinical Study Finds the Canary System to Be Superior to Bitewing Radiography

March 26, 2015

…found The Canary System® to exhibit superior performance compared to bitewing radiography for the detection of proximal caries. via Oral Health Journal – Independent Clinical Study Finds the Canary System to Be Superior to Bitewing Radiography. This is huge! It is easy to see how the Canary System would be useful for occlusal caries detection. […]

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Many Tax Filers Are Discovering Costly Complications

March 26, 2015

From NYT: This filing season, for the first time, millions of Americans are facing tax implications — and new forms that even seasoned preparers are finding confusing — related to their health insurance status. The changes are not only complicating things for tax filers, but also costing many of them money. New York Times: This […]

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EHR Update (it is not pretty)

March 25, 2015

From NYT: A 2013 RAND survey of physicians found mixed reactions to electronic health record systems, including widespread dissatisfaction. Many respondents cited poor usability, time-consuming data entry, needless alerts and poor work flows. New York Yimes According to the linked article physicians continue to be frustrated by technology and electronic health records. Like me, the […]

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Dental Art

March 25, 2015

“At the Dentist” by Rebecca Noelle. Insert “eye tooth” comment here. Dental art is anything that depicts teeth or dentistry in an interesting or artistic way. If you have any suggestions for future Dental Art pieces please send them to me or give me a link. Thanks. All the Dental Art images can be found here on […]

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Removing state-based obstacles to affordable healthcare

March 24, 2015

From the Hill: States can begin by repealing “Certificate of Need” (CON) laws. These are outdated and counterproductive laws which encourage cronyism, increase costs, and detract from the quality of health care… When a new provider petitions for a certificate, established providers are usually invited to testify against their would-be competitors. This means that some health care […]

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Dentrix Tip: Attaching Another Patient to a Document

March 24, 2015

There are times when you will want the same document to be attached to an entire family or to multiple patients. Instead of scanning the document multiple times in each patient’s Document Center, you can attach multiple patients to the same document. via Dentrix Tip Tuesdays: Attaching Another Patient to a Document. Usually when I […]

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Handy apps for your dental practice available from ADA

March 23, 2015

A catalog of dental procedure codes, a visual tool for patient case presentations and a series of videos designed to aid patient education, are apps on sale in the ADA Catalog. The searchable, easy-to-use CDT Code Check app for iOS and Android contains the most up-to-date CDT Codes, including 16 new procedure codes and 52 […]

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This incredible 3D printer ‘grows’ objects out of liquid

March 23, 2015

WOW from TED 2015 in Vancouver: DeSimone told the BBC the printer can conceivably print teeth “while the patient sits in the dentist’s chair” via TED2015: This incredible 3D printer ‘grows’ objects out of liquid | Business Insider. CAD CAM milling machines like CEREC and Carestream CS3500 are amazing. However they are complex and expensive. […]

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Advantage Dental reports hacker breach

March 22, 2015

Dental Plan gets hacked: Advantage Dental has notified more than 150,000 patients across the state of a breach of personal patient health information after an internal database at Advantage was accessed illegally, company officials said Monday. The unauthorized access occurred between Feb. 23 and Feb. 26. An intruder was able to gain access to the […]

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Microsoft to axe Internet Explorer

March 20, 2015

From Fox: …the negative connotations with the name were just too much — Microsoft is finally giving up on IE. Many Windows users associate Internet Explorer with terrible performance and badly rendered websites, but that hasn’t actually been the case for a long time. The most recent iterations of the browser have worked well enough, […]

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Expert Business Strategies

March 20, 2015

From the ADA “Expert Business Strategies”   I contributed a chapter on Paperless Records. I am honored to be included along with Sally McKenzie, Cathy Jameson, Rita Zamora, Roger Levin and others. Order Here:

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Everything Is

March 19, 2015

“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” ― Albert Einstein

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Do You Own Your Website?

March 19, 2015

Sometimes when a business contracts with a web development company to create a web page the domain is registered in the name of the web developer not the name of the business. This can be a very big deal if the web developer goes out of business or if the business owner wants to change […]

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WRDC 2015

March 19, 2015

I will be hanging out at the Western Regional Dental Conference in Phoenix the next few days. I am looking forward to seeing Janice Hurley and I am taking a course on marijuana and ethics…go figure. I will let you know if I discover anything interesting.

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