I just got back home from the AADPA meeting in California. As usual it was an exceptional experience. One of the speakers which everyone enjoyed was Robert Cialdini. His presentation had nothing to do with technology but I highly recommend you check him out. here.
In May of 1999, Dr. Cialdini’s book “Influence” was rated as Amazon.com’s top business book. Updated for 2001, Cialdini has recently published the current, fourth edition of his best-seller, Influence: Science and Practice. This new version combines and replaces both the previous academic version of his book (Influence: Science and Practice, Fourth Edition)