One new vendor I saw at Yankee that impressed me was Cosmetic Dentist 411. This is another web site search and optimization service. I liked this one because they seemed to have a better handle on both how the web works and how people shop using the Internet. The other reason I am interested in this now is I believe we have reached the tipping point on web use by the public. I think that a great many highly qualified people looking for good dentistry will now be turning to the web. I did not see that happening five years ago.