From the category archives:

Internet

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The Cost of Getting Paid

October 16, 2017

It is a simple fact that making it easy for people to pay you will make it more likely that they will in fact pay you. That is, to buy something from you, which in our case means good dentistry. Making it easy for a patient to afford good dentistry is one of the reasons […]

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Own Your Own Name

September 21, 2017

If you have not done this yet run, don’t walk, to your nearest domain registry and register your name as a web domain. My favorite registry is Go Daddy. Type your name into the box and see if it available. If it is buy it immediately. It should cost no more than $30.00 and will […]

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Text your Patients

September 18, 2017

Some numbers from Solution Reach: 75% of patients would prefer receiving appointment reminders via text Text message response rates are 209% higher than those from phone calls The average practice could save up to 2 hours a day on phone calls by using text conversations

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DentalCareLinks

September 11, 2017

Here is another online dental referral system. What makes this one special is the price…FREE. DentalCareLinks.com is a cloud-based platform where you can invite colleagues to join, share patient information, and transfer or receive HIPAA compliant data with just a few secure clicks. Your staff will appreciate the ease, simplicity and time savings. You’ll agree […]

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From Shopper to New Patient; Online Chat

September 7, 2017

Getting potential new patients to your web site is just the first step. You then need to convert them from surfers to patients. Research shows that visitors who chat are 7.5 times more likely to complete a purchase than visitors who don’t chat.Chat also leads to greater customer satisfaction and more frequent repeat business. But […]

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20 Questions for your SEO Vendor

August 22, 2017

From DentistryIQ: Here’s the bottom line. If your SEO company cannot articulate and show you what’s it’s doing for your practice, it’s probably not doing that great of a job for you. Source: How mysterious SEO practices can ruin your dental patient flow – DentistryIQ Here are questions 1 and 2: What are the top three […]

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Telemedicine predicted to reach 45.6 Million

August 15, 2017

Whether that means obtaining a prescription from your couch or chatting with a therapist for 10 minutes at the office, video chat visits are becoming increasingly common: By 2020 there could be an estimated 45.6 million virtual consultations performed in the U.S., according to data and analysis company IHS Markit. Source: 4 Ways Going to the Doctor […]

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House Calls

August 8, 2017

Doctors are making house calls again. Not exactly a house call as we knew in the past but a digital telemedicine call. Telemedicine is the house call of the digital age. BTW we are using telemedicine for physician consults for sleep patients. Awesome.

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We are using Telemedicine

July 31, 2017

Tele medicine or tele dentistry is the use of technology to provide medical diagnosis or treatment from afar. That means a patient could sit in his/her living room and see the doctor through a teleconference like Skype or FaceTime. The patient never leaves the house however the doctor doesn’t need to travel either. The Doctor […]

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Online Patient Financing

July 31, 2017

In the bad old days, last century, there was no real patient financing option. If a patient needed dental work they either paid for it from savings or the dentist would carry the balance. Since dentists aren’t bankers the result was lots of bad debts, very slow payments, high receivables and high billing costs. Or […]

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CareCredit Payment Calculator

July 18, 2017

This online payment calculator from CareCredit is a great example of how simple online services can be used in the dental office. Rather than taking the time and expertise of an office financial manager to look up finance plan options then create a document to show a patient this online version is pre-set with the plan […]

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Millennials’ expectations regarding dental care are changing

July 17, 2017

From Dental Tribune International: …are all crucial, other factors are also important, particularly among millennials. Of the last, 40 percent in the study cited the dentist’s website as “very important,” compared with just 14 percent of baby boomers. Furthermore, the millennials included expected to be able to schedule or change appointments on the website and would […]

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Nine Tips for Great Video

July 13, 2017

From You Tube: Open with a hook Capture your viewers’ attention in the first 5 seconds with something fun, interesting or engaging. Getting Started with You Tube: The other eight tips are: Get viewers to act Be yourself Grab a friend Use cue cards Click it Choose a location Showcase your business The most important […]

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Business violated Americans with Disabilities Act with inaccessible website

July 11, 2017

From ADA News: For what is believed to be the first time, a court has ruled that failure to make a website accessible to people with disabilities violated the Americans with Disabilities Act. Source: Court: Business violated Americans with Disabilities Act with inaccessible website The business cited in the linked article was not a dental […]

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Facebook beats privacy lawsuit in U.S. over user tracking

July 5, 2017

From Business Insider: In a decision late on Friday, U.S. District Judge Edward Davila in San Jose, California said the plaintiffs failed to show they had a reasonable expectation of privacy, or that they suffered any “realistic” economic harm or loss. The plaintiffs claimed that Facebook violated federal and California privacy and wiretapping laws by storing […]

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Gathering Your Gaggle of Google Accounts

June 29, 2017

From iDENTiwrite Dental Marketing: Google Search, Google +, Google Local (formerly Maps), and Adwords are now accessible from one cohesive dashboard at Google My Business. For dentists, this means you need to make sure that you’ve claimed your Google My Business account. It’s free. Source: Gathering Your Gaggle of Google Accounts – iDENTiwrite Dental Marketing This […]

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Google will no longer scan your Gmail for ad targeting

June 26, 2017

Good: Gmail is the de facto standard for personal email accounts, with more than more than 1.2 billion people using the free service. One criticism, however, is that Google scans your email for keywords so it can better target ads directly to you. Not anymore, though. Just like Google did away with email scanning in […]

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Google sees all and is forever!

June 20, 2017

From New Dentist Blog: One day, I was searching my name on Google (don’t act like I’m the only one that does that), and I saw some interesting things come up that made a few light bulbs go off in my head. The first thing was my name on some website about rating your doctor. I […]

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Push-back on Intrusive Internet

June 19, 2017

Source The Federalist: Very interesting. There is a lot of politics in this article but there is more to it than that. Founded by former Mozilla CEO Brendan Eich, Brave is the first browser created with the user in mind instead of what data can be mined from its customers. Like most modern browsers, it […]

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Review App – Ask4Review.com

June 19, 2017

A simple app to ask for online reviews: Why just sending review requests is not good enough? Completely automated systems that send reviews to every single customer are impersonal. How do you feel when you get the same request over and over again or even the same message from different business using the same system? […]

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