From the category archives:

Internet

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Websites that Work!

December 11, 2017

What makes for a “good” website? There are many techie, marketing or even aesthetic answers to the question. However what really matters is, does the website convert web browsers into patients? No matter how much you spend getting people to the site or how pretty and “with it” the site is that money is wasted […]

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Hinman 2018

December 5, 2017

  Source: 2018 Speakers – Dr. Lawrence Emmott I am honored to be presenting four sessions at the 2018 Hinman in Atlanta. Follow the link, registration starts today.  

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People are getting locked out of their Google Docs, and it’s bad

November 30, 2017

From Mashable: It turns out that even your private documents can be censored online. This morning, a ton of users reported being locked out of completely innocuous Google Docs for “inappropriate content.” Source: People are getting locked out of their Google Docs, and it’s bad Google claims the problem was the result of a big […]

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Do You Own Your Website?

November 28, 2017

Sometimes when a business contracts with a web development company to create a web page the domain is registered in the name of the web developer not the name of the business. This can be a very big deal if the web developer goes out of business or if the business owner wants to change […]

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The Internet Had Already Lost Its Neutrality

November 28, 2017

From Bloomberg: Meanwhile, our experience of the internet is increasingly controlled by a handful of firms, most especially Google and Facebook.  The argument for regulating these companies as public utilities is arguably at least as strong as the argument for thus regulating ISPs, and very possibly much stronger; while cable monopolies may have local dominance, none […]

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Enhancing The Patient Experience Through Technology

November 14, 2017

From Opera DDS: By identifying technology that can deliver more positive touch points before, during, and after treatment, you’ll be providing a personal, positive influence to all patients. Source: Enhancing The Patient Experience Through Technology It is no longer good enough to be friendly, on time and take insurance. Everybody does that It would be […]

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Why Facebook’s dual news feed pilot is a nightmare

November 13, 2017

From MoneyControl: The social network is piloting the idea of splitting its news feed into two, which would effectively result in bucketing of posts from the pages you have ‘liked’ into a separate tab (called ‘Explore’), while updates from your friends and family remain on your primary news feed. However, anyone can advertise with Facebook […]

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900,000 Facebook Fans- Big Failure

November 7, 2017
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Yes, Technology can Pay for Itself

November 2, 2017
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Get Stellar Reviews and Not Violate HIPAA

October 31, 2017

From Frontier Marketing: For most business owners, responding to negative reviews left online by irate customers is simply a matter of replying directly to the reviews themselves. For medical practitioners, this process is complicated by the Health Insurance Portability and Accountability Act (HIPAA). Source: Get Stellar Medical Reviews & Not Violate HIPAA – Medical Reputation […]

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How to handle online negative reviews

October 24, 2017

From ADA News: But what happens if a dentist finds that a patient has posted an unfavorable review? Can they do anything about it? …“Proceed carefully, if you decide to proceed at all,” the module warns. “Commercial speech is protected speech so, in most cases, the best response is to not respond.” Source: How to […]

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Word of Mouth at the speed of Light

October 23, 2017

Remember the old saying; A satisfied customer will tell two or three people, but a dissatisfied one will tell 8 or 10?  Clearly it was written before Facebook, Google and Twitter. Now a dissatisfied patient will write a review that can be read by thousands.

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Facebook’s Eroding Privacy Policy: A Timeline

October 23, 2017

From Electronic Frontier Foundation: Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice. Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where […]

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The Cost of Getting Paid

October 16, 2017

It is a simple fact that making it easy for people to pay you will make it more likely that they will in fact pay you. That is, to buy something from you, which in our case means good dentistry. Making it easy for a patient to afford good dentistry is one of the reasons […]

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Own Your Own Name

September 21, 2017

If you have not done this yet run, don’t walk, to your nearest domain registry and register your name as a web domain. My favorite registry is Go Daddy. Type your name into the box and see if it available. If it is buy it immediately. It should cost no more than $30.00 and will […]

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Text your Patients

September 18, 2017

Some numbers from Solution Reach: 75% of patients would prefer receiving appointment reminders via text Text message response rates are 209% higher than those from phone calls The average practice could save up to 2 hours a day on phone calls by using text conversations

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DentalCareLinks

September 11, 2017

Here is another online dental referral system. What makes this one special is the price…FREE. DentalCareLinks.com is a cloud-based platform where you can invite colleagues to join, share patient information, and transfer or receive HIPAA compliant data with just a few secure clicks. Your staff will appreciate the ease, simplicity and time savings. You’ll agree […]

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From Shopper to New Patient; Online Chat

September 7, 2017

Getting potential new patients to your web site is just the first step. You then need to convert them from surfers to patients. Research shows that visitors who chat are 7.5 times more likely to complete a purchase than visitors who don’t chat.Chat also leads to greater customer satisfaction and more frequent repeat business. But […]

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20 Questions for your SEO Vendor

August 22, 2017

From DentistryIQ: Here’s the bottom line. If your SEO company cannot articulate and show you what’s it’s doing for your practice, it’s probably not doing that great of a job for you. Source: How mysterious SEO practices can ruin your dental patient flow – DentistryIQ Here are questions 1 and 2: What are the top three […]

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Telemedicine predicted to reach 45.6 Million

August 15, 2017

Whether that means obtaining a prescription from your couch or chatting with a therapist for 10 minutes at the office, video chat visits are becoming increasingly common: By 2020 there could be an estimated 45.6 million virtual consultations performed in the U.S., according to data and analysis company IHS Markit. Source: 4 Ways Going to the Doctor […]

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