From the category archives:

Internet

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CareCredit Payment Calculator

July 18, 2017

This online payment calculator from CareCredit is a great example of how simple online services can be used in the dental office. Rather than taking the time and expertise of an office financial manager to look up finance plan options then create a document to show a patient this online version is pre-set with the plan […]

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Millennials’ expectations regarding dental care are changing

July 17, 2017

From Dental Tribune International: …are all crucial, other factors are also important, particularly among millennials. Of the last, 40 percent in the study cited the dentist’s website as “very important,” compared with just 14 percent of baby boomers. Furthermore, the millennials included expected to be able to schedule or change appointments on the website and would […]

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Nine Tips for Great Video

July 13, 2017

From You Tube: Open with a hook Capture your viewers’ attention in the first 5 seconds with something fun, interesting or engaging. Getting Started with You Tube: The other eight tips are: Get viewers to act Be yourself Grab a friend Use cue cards Click it Choose a location Showcase your business The most important […]

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Business violated Americans with Disabilities Act with inaccessible website

July 11, 2017

From ADA News: For what is believed to be the first time, a court has ruled that failure to make a website accessible to people with disabilities violated the Americans with Disabilities Act. Source: Court: Business violated Americans with Disabilities Act with inaccessible website The business cited in the linked article was not a dental […]

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Facebook beats privacy lawsuit in U.S. over user tracking

July 5, 2017

From Business Insider: In a decision late on Friday, U.S. District Judge Edward Davila in San Jose, California said the plaintiffs failed to show they had a reasonable expectation of privacy, or that they suffered any “realistic” economic harm or loss. The plaintiffs claimed that Facebook violated federal and California privacy and wiretapping laws by storing […]

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Gathering Your Gaggle of Google Accounts

June 29, 2017

From iDENTiwrite Dental Marketing: Google Search, Google +, Google Local (formerly Maps), and Adwords are now accessible from one cohesive dashboard at Google My Business. For dentists, this means you need to make sure that you’ve claimed your Google My Business account. It’s free. Source: Gathering Your Gaggle of Google Accounts – iDENTiwrite Dental Marketing This […]

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Google will no longer scan your Gmail for ad targeting

June 26, 2017

Good: Gmail is the de facto standard for personal email accounts, with more than more than 1.2 billion people using the free service. One criticism, however, is that Google scans your email for keywords so it can better target ads directly to you. Not anymore, though. Just like Google did away with email scanning in […]

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Google sees all and is forever!

June 20, 2017

From New Dentist Blog: One day, I was searching my name on Google (don’t act like I’m the only one that does that), and I saw some interesting things come up that made a few light bulbs go off in my head. The first thing was my name on some website about rating your doctor. I […]

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Push-back on Intrusive Internet

June 19, 2017

Source The Federalist: Very interesting. There is a lot of politics in this article but there is more to it than that. Founded by former Mozilla CEO Brendan Eich, Brave is the first browser created with the user in mind instead of what data can be mined from its customers. Like most modern browsers, it […]

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Review App – Ask4Review.com

June 19, 2017

A simple app to ask for online reviews: Why just sending review requests is not good enough? Completely automated systems that send reviews to every single customer are impersonal. How do you feel when you get the same request over and over again or even the same message from different business using the same system? […]

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What does “Cloud” really mean?

June 15, 2017

Cloud refers mostly to three things. Cloud is often used simply as another word for Internet. Cloud storage refers to storing data on a computer somewhere on the Internet not on the computer in your office. People store photos, music and even patient records online. Cloud Computing is the sexiest meaning of cloud where the […]

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AGD Impact | Privacy and Social Media

June 6, 2017

Source: AGD Impact | Academy of General Dentistry  (subscription required) I am thrilled and honored to have an article in the latest AGD Impact magazine. The topic is HIPAA and patient privacy with Social Media. Excerpt: Photos and video are another area of potential concern. Patients need to sign a specific release (more on that […]

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5 steps for managing your reputation online

May 18, 2017

From New Dentist Blog: …reviews are a part of operating any kind of business in the 21st century, what can you do? With some help from the ADA Practical Guide to Internet Marketing, here are five steps for managing your reputation online: Source: 5 steps for managing your reputation online | New Dentist Blog Online […]

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From our “Friends” at Yelp

May 16, 2017

6 Online reviews matter.

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365 Days of Social Posts for Dentistry

May 10, 2017

A new book from Rachel Mele: 365 Days of Social Posts for Dentistry.  It includes post suggestion for every day of the year along with descriptions of how to make the post engaging with links to live examples. Source: Book — Rachel Mele, Speaker

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ADA promulgating information on helping dentists make their websites accessible

May 10, 2017

From ADA News:  Completely Missing The Point The law has been construed, in some instances, to require that such accessibility be extended to websites offering services to the public. Source: ADA promulgating information on helping dentists make their websites accessible What did he say? “has been construed” that means there is no clear construction. It […]

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Sanctioned Austin ADA attorney now targeting dental websites

May 8, 2017

People really dislike going to the dentist. Never the less dentists are held in much higher regard than lawyers. Read the linked article and you will see why. From KXAN.com: Omar Weaver Rosales’ “demand” letters and threats of litigation are a new twist to a familiar pattern, according to longtime civil rights attorney Jim Harrington. […]

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Medici lets you text your physician, dentist, vet and therapist from one platform

May 2, 2017

From MedCity News: Medici launched today (Apr 24) as messaging app that gives patients the opportunity to text all their doctors — no really, all their doctors — from a single platform. And if they feel the need for video communication, patients can press a button to activate the video chat feature. Source: Medici lets you text your physician, […]

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You will be Googled

April 27, 2017

Most people – 65-70 % – still star their search for a new dentist by asking for a referral. Any potential new patient, including those with a great personal referral from an existing patient, is going to Google you just to get the address and phone number. In fact many of your existing patients will Google you […]

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Hack Your Pearly Whites With Super-Smart Toothbrushes From Philips, Oral-B, and More

April 25, 2017

From WIRED: These Bluetooth-connected brushes pair with your smart phone and guide you through the brushing process, showing which teeth to focus on, for how long, and even how fast you should be moving the brush head around. Source: Hack Your Pearly Whites With Super-Smart Toothbrushes From Philips, Oral-B, and More | WIRED More on the […]

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