From the category archives:

Internet

8 Reasons to Have a Facebook Fan Page (Part 2)

February 3, 2012

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. This is the second of a three part series on the value of Facebook. Part 1 is [...]

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Remember When “e” was Just a Letter?

February 3, 2012

This link
Remember When “e” was Just a Letter?.
Will take you to the course I did for the DT Study Club at the Greater New York Meeting. The topic is e-Services, what they are, how they work and how they can be used to both save money and improve patient health.

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8 Reasons to Have a Facebook Fan Page (Part 1)

February 2, 2012

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. This is the first of a three part series on the value of Facebook.
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Is it really [...]

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Free Social Media Content

February 1, 2012

It is not nearly enough to just have a practice Facebook page. In order for it to be valuable and for patients become engaged you need to provide interesting and relevant content on a regular basis. That is the hard part.
Sesame Communications has developed a years worth of content, 365 Days, that they are offering [...]

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Choosing the Right Domain Name for Your Dental Practice

January 25, 2012

Guest blog from Deploy Dental
Choosing the right domain name is vital in establishing your online presence. Here are six helpful tips to consider before purchasing a domain name for your dental practice.
1.         Keyword Brainstorm
Write down the top 5 or so keywords related to your business.  Start adding simple prefixes and suffixes to your keywords.  For example, [...]

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Anti-Buzz: Social Media of the Future

January 24, 2012

The Buzz: Social media is trending down and of no use to your business.
The Anti-Buzz: It is still be a good tool and will undoubtedly be more so in the future.
Once again we are abuzz about social media and its use for you, the dentist and so I thought I would weigh in again, as [...]

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Reputational Management

January 23, 2012

Following is an excerpt from my Dentrix Magazine Article.

If you do find some negative malicious reviews what can you do? Actually it is easier to tell you what not to do.
Don’t Sue: As reported in the ADA News Dr. Yvonne Wong decided to file suit when she received a negative review on Yelp which she [...]

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Does Online Communication Work?

January 23, 2012

One of my favorite online companies is Sesame Communications. One reason for that is that Sesame does actual research to determine if their communication tools are working. Here are some recent numbers that they have discovered.
First the question, does online marketing actually work?
This can be measured in several ways. You can just measure web site [...]

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Who’s Online?

January 20, 2012

According to recent research almost 80% of US adults are online every day.

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Putting Medical Records Into Patients’ Hands

January 19, 2012

Interesting article at Slashdot.
But what would happen if patients were encouraged not just to see their medical records but to take them home, study them and really own them?
via Putting Medical Records Into Patients’ Hands – Slashdot.
This relates to many of the articles I have written about EHR, data safety, and ownership. Strictly speaking this [...]

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Anti-Buzz: Piracy

January 17, 2012

The Buzz: Piracy stifles creative talent.
The Anti-Buzz: No, obscurity stifles creative talent.
Why: The more you’re known, the more you’ll sell.
Dentists, you have it easy. As content producers your dentistry service is very hard to pirate.
Tomorrow – Wednesday, January 18th – might be an interesting day if these rumors are to be believed. For one, you [...]

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Handling Negative Online Reviews

January 16, 2012

You can find an article I wrote for Dentrix Magazine online here, page 28.
The article discusses what to do, or more importantly what not to do when you are faced with a negative online user review.

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Browser Wars

January 12, 2012
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INSCRIPTIONS: e-Services

January 12, 2012

This link
INSCRIPTIONS: Jan 2012.
Will take you to an article I wrote for the Dental Journal Inscriptions on e-services and the cloud.

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6 Ways for Dentists to Leverage Social Media

January 11, 2012

The following is a guest blog from Deploy Dental a dental social media servcie
Social Media marketing is one of the most recent forms of Internet marketing to emerge in the last few years. Staying on top of the rising tidal-wave of new technology and mountain of new information is not easy. Now-a-days every dental office will need [...]

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Data Mining

January 9, 2012

Data mining is the act of looking for useful relationships in out general business data that can be used to better manage our practice or serve our patients. My article in Dentalcompare “No More Management by Guesswork”  looks at how data mining can work using an online e-service, Action Run.

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Social Media; a Bubble about to Burst?

January 4, 2012

From an article Too Much Buzz from the economist.
Two billion people are already online. E-commerce sales are $8 trillion a year. So, the argument goes, this more “social” element to the internet is the next great revolution. Over-caffeinated cyber-champions talk of “empowerment” and “transparency”. But is all this as wonderful as it sounds? Or is [...]

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Is Email Dead?

December 30, 2011

If you read this PC Magazine article…
Frankly, email is wasteful. Sure, it doesn’t require chopping down trees like paper mail, but it creates a mess of data that often winds up in the hands of people who don’t need it.
via Is Email Dead? | News & Opinion | PCMag.com.
The author is not saying that personal [...]

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Help with Data Overload

December 29, 2011

What did we do before Google and the “Information Super Highway”? When it came to information, that is finding a fact or checking on some relevant data, we either went to a library, (where finding the information was theoretically possible but often difficult) we relied on our memory of general stuff or most often we [...]

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How To Set Up A Google+ Page

December 16, 2011

FYI
Before you can create a Google+ Page, youll need a few things on hand, the first being a Google account. If you have a Gmail account, you already have a Google account. If you need to establish one, it only takes a minute and its free
via How To Set Up A Google+ Page | PCMag.com.

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