From the category archives:

Social Media

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Stung by Yelp Reviews, Health Providers Spill Patient Secrets

March 16, 2017

From ProPublica: Burned by negative reviews, some health providers are casting their patients’ privacy aside and sharing intimate details online as they try to rebut criticism. In the course of these arguments — which have spilled out publicly on ratings sites like Yelp — doctors, dentists, chiropractors and massage therapists, among others, have divulged details of […]

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How to Crush It on the Top 4 Social Media Platforms

January 26, 2017

From Small Business Trends: You’ve heard it a million times. Entrepreneurs and solopreneurs need to use social media to grow their audience and interact with prospects and clients. It’s true. Social media is one Source: How to Crush It on the Top 4 Social Media Platforms Twitter, Facebook, Instagram and Google Plus. The article is […]

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Google Reviews

January 16, 2017

A recent study found that 84% of consumers trust online reviews as much as personal recommendations and 7 of 10 consumers will leave a review for a business if they’re asked to do so.  Are your patients leaving reviews on your Google Business Page? Have you asked them? HT Sesame Communications

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7 Tips to Help Manage Customer Reviews

December 19, 2016

From OPEN Forum: The importance of reviews has only grown in the digital age, because many users consult the existing reviews of businesses and brands before ever making a purchase. In fact, consumers can form an opinion after reading just one or two. Source: 7 Tips to Help Manage Customer Reviews | OPEN Forum All […]

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Is Social Media Really Worth It For A Small Business?

November 14, 2016

From B2C: Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it? Source: Is Social Media Really Worth It For A Small Business? Most people think of social media as Facebook. […]

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Online Reviews Matter

November 8, 2016

Dentists spend large amounts of time and money trying to get the online attention of patients or more importantly potential new patients. Dentists create Facebook pages, tweet , spend big bucks on SEO and even buy keyword ads. All of this time and money is wasted if the dentist has a bad online reputation. Online […]

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The Dark Side of Online Reviews

November 1, 2016

The bad news: A recent Harvard study estimated that 20% of reviews are fake. Negative reviews are often written by individuals who may have never visited your practice. A Dutch study found that 30% of people post online to vent negative feelings and 23% post purely for vengeance. The good news: The Customer Experience Impact Report […]

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Dental Yelp Reviews and Why You Should Care

October 20, 2016

From My Social Practice: With more than 140 million users, Yelp continues to be one of the premier platforms for online reviews. And people aren’t just browsing: a 2013 Nielsen survey reported that 98 percent of users make purchases at a business after finding them on Yelp, and 90 percent do so within a week. […]

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Three things to keep in mind about your reputation

October 6, 2016

More wisdom from Seth Godin: Three things to keep in mind about your reputation Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you’re proud of. Gaming […]

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ARIZONA Dentists Google Course Sept 30

September 26, 2016

I will be presenting a hands on course Friday September 30 for the Arizona AGD Google Juice for Dentists Staff members are invited to attend for Free Friday, September 30, 2016 from 8am – 12noon Hilton Garden Inn Phoenix Midtown: 4000 N. Central Avenue, Phoenix Google Juice: Using the Internet Effectively Are you paying a […]

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She opened the patient file and you won’t believe what happened next!

August 29, 2016

Facebook to publishers: Stop posting clickbait From Mashable: If there’s one constant at Facebook it’s that your News Feed will change.The company is once again adjusting the algorithm that powers News Feed. The changes are (again) aimed at reducing the amount of “clickbait” in users’ feeds. Facebook is using two key factors to define clickbait […]

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People are spending much less time on social media apps

June 15, 2016

From CNBC: Facebook’s Instagram saw the biggest year-over-year drop — usage was down 23.7 percent this year, closely followed by Twitter (down 23.4 percent), Snapchat (down 15.7 percent) and Facebook (down 8 percent), the study found. Source: People are spending much less time on social media apps, said report. Hmmm, very interesting. I am not […]

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Request Patient Reviews

May 26, 2016

A guest blog from Precious Thompson Positive online patient reviews can be a big asset to your business as they begin to play a larger role in the choice of the patient. According to Roadside Dental Marketing, 62 percent of patients use online reviews as a first step to find a new doctor. The best […]

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Google Results

May 24, 2016

When you Google some dentists by name you find a direct link to their web site at the top of the page. To the right is a big box with the address, phone number hours of operations and lots of patient testimonials. This does not happen by accident. The big box is created by Google […]

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How Foursquare knew before almost anyone how bad things were for Chipotle

May 5, 2016

From The Washington Post: Chipotle announced its first loss as a public company Tuesday. But two weeks earlier, an unlikely source —the social media app Foursquare — had beat Chipotle to the punch, predicting in a blog post that the burrito maker’s sales would drop nearly 30 percent. Chipotle made it official Tuesday afternoon — reporting a drop of 29.7 percent. […]

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The Grotesque, Mesmerizing Weirdness of #DentistSelfies

April 12, 2016

From  WIRED This has not stopped people the world over from posting more than 8,500 #dentistselfies on Instagram. The images show patients enduring cleanings, fillings, and root canals, often under the influence of novocaine or laughing gas. Source: The Grotesque, Mesmerizing Weirdness of #DentistSelfies | WIRED Check out the article for way too many examples of Dental […]

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The New Gatekeepers

April 7, 2016

More wisdom from Seth Godin: Google also automatically moves many Mailchimp newsletters to your promo folder in gmail. As well as airline alerts, school newsletters and more. Without asking you first. Plenty of babies in that bathwater. This error violates the do-not-harm principle… If people trust you to deliver their email, then deliver it Source: […]

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Solving the Yelp Puzzle

April 5, 2016

…a search for a particular restaurant on a search engine, for example, could pull up a Yelp listing ahead of the restaurant’s actual site. Now, if the reviews on Yelp are positive, this may increase the chance of a customer booking. However, if reviews are largely negative, the opposite could be true. Source: Solving the […]

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Social Dental

March 15, 2016

Here is another service to help dentists use social media. SNAP. SIGN. SHARE.Patients’ E-signatures allow you to share photos and stay compliant.AS EASY ASTAKING A PHOTO Source: Social Dental, Social Media Marketing for Dentists What is unique about this service is the photo process with a built in HIPAA compliance release. By using a photo […]

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DoctorsInternet

March 8, 2016

Another vendor offering online marketing services, everything from site design to adwords and reviews. We are the leader in Medical Website Design and Internet Marketing for Dentists, Doctors, Physicians, Podiatrists, Dermatologists & any other Healthcare Practice. Source: Medical Website Design | Medical Internet Marketing | Dental Website Design Reviews are extremely important. Most review generators […]

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