From the category archives:

Social Media

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Why Facebook’s dual news feed pilot is a nightmare

November 13, 2017

From MoneyControl: The social network is piloting the idea of splitting its news feed into two, which would effectively result in bucketing of posts from the pages you have ‘liked’ into a separate tab (called ‘Explore’), while updates from your friends and family remain on your primary news feed. However, anyone can advertise with Facebook […]

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900,000 Facebook Fans- Big Failure

November 7, 2017
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Get Stellar Reviews and Not Violate HIPAA

October 31, 2017

From Frontier Marketing: For most business owners, responding to negative reviews left online by irate customers is simply a matter of replying directly to the reviews themselves. For medical practitioners, this process is complicated by the Health Insurance Portability and Accountability Act (HIPAA). Source: Get Stellar Medical Reviews & Not Violate HIPAA – Medical Reputation […]

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How to handle online negative reviews

October 24, 2017

From ADA News: But what happens if a dentist finds that a patient has posted an unfavorable review? Can they do anything about it? …“Proceed carefully, if you decide to proceed at all,” the module warns. “Commercial speech is protected speech so, in most cases, the best response is to not respond.” Source: How to […]

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Word of Mouth at the speed of Light

October 23, 2017

Remember the old saying; A satisfied customer will tell two or three people, but a dissatisfied one will tell 8 or 10?  Clearly it was written before Facebook, Google and Twitter. Now a dissatisfied patient will write a review that can be read by thousands.

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Facebook’s Eroding Privacy Policy: A Timeline

October 23, 2017

From Electronic Frontier Foundation: Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice. Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where […]

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Facebook beats privacy lawsuit in U.S. over user tracking

July 5, 2017

From Business Insider: In a decision late on Friday, U.S. District Judge Edward Davila in San Jose, California said the plaintiffs failed to show they had a reasonable expectation of privacy, or that they suffered any “realistic” economic harm or loss. The plaintiffs claimed that Facebook violated federal and California privacy and wiretapping laws by storing […]

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Gathering Your Gaggle of Google Accounts

June 29, 2017

From iDENTiwrite Dental Marketing: Google Search, Google +, Google Local (formerly Maps), and Adwords are now accessible from one cohesive dashboard at Google My Business. For dentists, this means you need to make sure that you’ve claimed your Google My Business account. It’s free. Source: Gathering Your Gaggle of Google Accounts – iDENTiwrite Dental Marketing This […]

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Google sees all and is forever!

June 20, 2017

From New Dentist Blog: One day, I was searching my name on Google (don’t act like I’m the only one that does that), and I saw some interesting things come up that made a few light bulbs go off in my head. The first thing was my name on some website about rating your doctor. I […]

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Review App – Ask4Review.com

June 19, 2017

A simple app to ask for online reviews: Why just sending review requests is not good enough? Completely automated systems that send reviews to every single customer are impersonal. How do you feel when you get the same request over and over again or even the same message from different business using the same system? […]

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AGD Impact | Privacy and Social Media

June 6, 2017

Source: AGD Impact | Academy of General Dentistry  (subscription required) I am thrilled and honored to have an article in the latest AGD Impact magazine. The topic is HIPAA and patient privacy with Social Media. Excerpt: Photos and video are another area of potential concern. Patients need to sign a specific release (more on that […]

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5 steps for managing your reputation online

May 18, 2017

From New Dentist Blog: …reviews are a part of operating any kind of business in the 21st century, what can you do? With some help from the ADA Practical Guide to Internet Marketing, here are five steps for managing your reputation online: Source: 5 steps for managing your reputation online | New Dentist Blog Online […]

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From our “Friends” at Yelp

May 16, 2017

6 Online reviews matter.

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365 Days of Social Posts for Dentistry

May 10, 2017

A new book from Rachel Mele: 365 Days of Social Posts for Dentistry.  It includes post suggestion for every day of the year along with descriptions of how to make the post engaging with links to live examples. Source: Book — Rachel Mele, Speaker

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Stung by Yelp Reviews, Health Providers Spill Patient Secrets

March 16, 2017

From ProPublica: Burned by negative reviews, some health providers are casting their patients’ privacy aside and sharing intimate details online as they try to rebut criticism. In the course of these arguments — which have spilled out publicly on ratings sites like Yelp — doctors, dentists, chiropractors and massage therapists, among others, have divulged details of […]

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How to Crush It on the Top 4 Social Media Platforms

January 26, 2017

From Small Business Trends: You’ve heard it a million times. Entrepreneurs and solopreneurs need to use social media to grow their audience and interact with prospects and clients. It’s true. Social media is one Source: How to Crush It on the Top 4 Social Media Platforms Twitter, Facebook, Instagram and Google Plus. The article is […]

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Google Reviews

January 16, 2017

A recent study found that 84% of consumers trust online reviews as much as personal recommendations and 7 of 10 consumers will leave a review for a business if they’re asked to do so.  Are your patients leaving reviews on your Google Business Page? Have you asked them? HT Sesame Communications

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7 Tips to Help Manage Customer Reviews

December 19, 2016

From OPEN Forum: The importance of reviews has only grown in the digital age, because many users consult the existing reviews of businesses and brands before ever making a purchase. In fact, consumers can form an opinion after reading just one or two. Source: 7 Tips to Help Manage Customer Reviews | OPEN Forum All […]

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Is Social Media Really Worth It For A Small Business?

November 14, 2016

From B2C: Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it? Source: Is Social Media Really Worth It For A Small Business? Most people think of social media as Facebook. […]

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Online Reviews Matter

November 8, 2016

Dentists spend large amounts of time and money trying to get the online attention of patients or more importantly potential new patients. Dentists create Facebook pages, tweet , spend big bucks on SEO and even buy keyword ads. All of this time and money is wasted if the dentist has a bad online reputation. Online […]

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