Dentrix

From the category archives:

Social Media

500,000,000 Facebook users

July 22, 2010

Internet rumor from DoctorBase…amazing. What does it all mean? DocotrBase says it means we can’t ignore facebook, OK, sure…but what does it all mean?
People in the world with Internet access: 1,800,000,000
People in the world now on Facebook: 500,000,000
For the mathletes out there like ourselves, that’s over 25% – better than 1 in 4 – of [...]

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Dental Ratings Network

July 21, 2010

The link below is to a ratings site designed by the very smart people at PLZ. For better or for worse user reviews are gaining in power. You can think of online reviews as e-word of mouth. If you haven’t done it recently check your google local listing. Any reviews? Are they positive? How about [...]

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Ethics and Facebook

July 15, 2010

There are some ”amazing” doctors who can’t type…huh?
…the American Medical Association’s Council on Ethical and Judicial Affairs last month passed a resolution to “study the issue of physician’s use of social networking, as exemplified on sites such as Facebook and Twitter” and report to the AMA’s House of Delegates at its meeting in November.
via Docs venture [...]

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Facebook vs. Website

July 12, 2010

The DoctorBase blog item linked below makes some good points and has some ideas I can’t yet agree with. The good point is that you do not need to spend big bucks for web hosting. Hosting BTW is the cost of having a sever on the Internet store your site and make it available. What [...]

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5 Social Media Trends to Watch Right Now

July 8, 2010

From the AmEx Open Forum via Mashable. The five trends are:

Location
Group Buying
Mobile Ads
Mobile Payments
Policy

Follow the link for details. Trend one, location, has particular significance for dentists. Also see here for more social media insights.
Overall, the focus on location is great news for a lot of small businesses, many of whom have vested interest in catering [...]

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The anti-buzz: Social Media

July 6, 2010

The buzz: Social Media is useless.
The other buzz: Social Media is the key to mobilizing a gigantic army of customers with unquestioning loyalty to your business who will do your bidding forever and ever.
The anti-buzz: Social Media is word-of-mouth finally made concrete. You can participate in the conversation yourself, so long as you make the [...]

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20 Ways Businesses Use Twitter

July 5, 2010

20 Ways Businesses Use Twitter: 20 Ways Business are Using Twitter – BusinessWeek.

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Word of Mouth 2.0

July 5, 2010

Click through to this article from the Doctorbase blog. Some very interesting statistics and observations. They see Facebook as the answer. I am still reserving judgement on Facebook in particular on the other hand I have no doubt social media is the awesome, huge, mega force of the future.

 A recent report from Nielsen (the TV & [...]

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Worldwide Social Media Day

June 30, 2010

June 30 is worldwide social media day…who knew?
Watch Worldwide Social Media Day Live Streams.

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Video Ideas

June 28, 2010

It is very easy and cheap to make videos. You can then put them on YouTube for the world to see and link them back to your web site. OK so what, you are a dentist, what kind of videos ?
Four Video Topics:

Tour of the Office
Introduction to the Staff
Patient testimonials
Education

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Feedback and Filters are Necessary in Social Media

June 21, 2010

Why do people talk too loud when on a cell phone?The interesting article linked below via Mashable says it is the result of a lack of feedback. It is not nearly enough to be broadcasting our thoughts via social media we need to know how others are receiving us.
Somewhere between empty tweets regarding snack food preferences and [...]

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Taking Social Media for Granted

June 14, 2010

I just came across this in the American Express OPEN Forum. It is a nice companion piece to my comments and the NY Times article in the previous post. This article answers my audience member who felt social media was of limited value; with some tips on how small business can use social media effectively
…when it [...]

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Social networking popular among boomers

June 12, 2010

Just finished my lecture on social networking. There is a lot of interest from the dentists and those serving the dentists (tech vendors) on social media. Articles like the one linked below continue to tell us how everyone is jumping on board.
Yet I can’t help but think we have no idea what it all really [...]

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Its Quit Facebook Day, Are You Leaving?

June 1, 2010

This was yesterday. No I didn’t quit.
Monday is Quit Facebook Day when a number of users around the globe plan to delete their Facebook profiles in protest over recent privacy issues
via Its Quit Facebook Day, Are You Leaving? – PCWorld.

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Facebook, Privacy…Oxymoron? “A bunch of mistakes.”

May 24, 2010

This link is to Mashable a great source for all things social. I do not believe we have seen the last of “privacy” issues and the Internet. In fact this will IMHO be an ongoing topic that reaches far past Facebook. For example EDR (electronic dental records) and more significantly the associated EMR (electronic medical [...]

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Demand Force

May 13, 2010

Follow the link to Jason Lipscomb’s Facebook page. He is the author of Social Media for Dentists and has some news about new Demand Force features.
Demandforce Scoop part 2. The Demandforce Easy Scheduler for Facebook!! Add this application to your Official Fan Page, and have patients schedule right on Facebook.
via Facebook | Social Media Dentist.

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Facebook Privacy: 8 Ways to Protect Yourself

May 13, 2010

I have friends who are afraid to use Facebook because of privacy issues. Is that a legitimate fear? Well ya it kinda’ is. But you can protect your info if you pay attention. The story linked below has the details.
…want to use Facebook, but you also want to keep your private information from being spread [...]

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The Changing Nature of Privacy on Facebook

May 5, 2010

Facebook…privacy…what privacy?
Facebook has come under increasing scrutiny for making users’ data more public and available to search engines…
via Technology Review: The Changing Nature of Privacy on Facebook.

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Incoming

April 18, 2010

More interesting thoughts on the modern world from Seth Godin. Can you be too connected? Of course you can. If reading unsolicited e-mails, following countles twitter feeds and pages of facebook musings takes up a large portion of your day you have to ask yourself is this really a valuable use of my time and [...]

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New Study Shows the Mobile Web Will Rule by 2015

April 15, 2010

Very interesting stats via Mashable. The article predicts exponential growth in mobile connectivity but that is just the beginning. Social media already dominates web use with Facebook overtaking e-mail. Almost half of Internet traffic comes from five countries.
In addition to forecasting more online shopping and showing the geographical distribution of Internet users, the study also shows [...]

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