From the category archives:

Social Media

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Study: Online reviews of plastic surgeons

May 7, 2018

From UPI.com: The actual headline used for the article was, Online reviews of plastic surgeons are unreliable. I lopped of the unreliable part because if you read the article the authors do not really make the case that reviews are unreliable. They just state that reviewers take things like customer service into account rather than pure […]

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Facebook reveals long-secret rules it has used to police its site

May 3, 2018

Facebook on Tuesday released a rule book for the types of posts it allows on its social network, giving far more detail than ever before on what is permitted on subjects ranging from drug use and sex work to bullying, hate speech and inciting violence. Source: Facebook reveals long-secret rules it has used to police […]

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Apple’s Siri: The only search engine you’ll need?

April 19, 2018

From Computerworld: The writing’s been on the wall for a very long time. Consumers are sick of being exposed to endless marketing. They don’t like their data being mined to provide advertisers and crafty political operators with tools they use to try to manipulate them. They’ve read the stories about Cambridge Analytica, and they are […]

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Mozilla releases anti-Facebook extension for Firefox to stop tracking

April 12, 2018

From Mashable: A new browser extension called the “Facebook Container” lets Firefox users isolate their activity on Facebook to Facebook.com, making it more difficult to track users’ actions elsewhere on the web. The hope is that someone searching for and booking a trip wouldn’t then cause related ads to appear on your Facebook feed, for […]

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Sorry: Facebook was never ‘free’

April 5, 2018

From New York Post: Did you really not know that your agreement with Facebook was that Mark Zuckerberg would provide you with hours a day of enjoyment in exchange for your personal information? Source: Sorry: Facebook was never ‘free’ | New York Post Another reminder that Facebook’s business is sucking up all our personal data […]

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High Tech Reporting Needs its Muckrakers

April 2, 2018

From NRO: Apple, Alphabet (Google), Amazon, Microsoft, and Facebook are the world’s five largest companies in terms of stock value. Together they have market capitalization of about 3 trillion dollars, about the net worth of the entire country of Switzerland. …Yet today’s Silicon Valley and related high-tech companies are largely exempt from such traditional regulations. […]

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Here’s how you access the super creepy data Facebook has on you

March 26, 2018

Since 2010, Facebook allows you to download an archive file of all your interactions with the network. It’s a 5-click easy process Source: Here’s how you access the super creepy data Facebook has on you Good to know. The article gets a bit geeky however once again it is creepy and frightening to see how […]

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Changes To Facebook’s Algorithm Have Claimed Their First Casualty

March 5, 2018

From  Zero Hedge: Media companies have been waiting for the other shoe to drop since Facebook announced changes to its all-important newsfeed algorithm that (at least on paper) were designed to stop posts from businesses, brands and media from “crowding out” personalized content. Now, barely six weeks after the changes were first announced, Facebook’s decision […]

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How Do Online Reviews Impact Click-Through Rates & Trust?

February 15, 2018

From Bright Local: Key ‘Takeaways’ Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating 56% of consumers select a business if it has positive ratings/reviews displayed in […]

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Cheat Sheet: Social Media Image Sizes

February 1, 2018

From my friends at Sesame Communications. This is a great help. Source: Cheat Sheet: Social Media Image Sizes – Dental Marketing & Practice Management | Sesame Communications

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Why Facebook’s dual news feed pilot is a nightmare

November 13, 2017

From MoneyControl: The social network is piloting the idea of splitting its news feed into two, which would effectively result in bucketing of posts from the pages you have ‘liked’ into a separate tab (called ‘Explore’), while updates from your friends and family remain on your primary news feed. However, anyone can advertise with Facebook […]

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900,000 Facebook Fans- Big Failure

November 7, 2017
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Get Stellar Reviews and Not Violate HIPAA

October 31, 2017

From Frontier Marketing: For most business owners, responding to negative reviews left online by irate customers is simply a matter of replying directly to the reviews themselves. For medical practitioners, this process is complicated by the Health Insurance Portability and Accountability Act (HIPAA). Source: Get Stellar Medical Reviews & Not Violate HIPAA – Medical Reputation […]

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How to handle online negative reviews

October 24, 2017

From ADA News: But what happens if a dentist finds that a patient has posted an unfavorable review? Can they do anything about it? …“Proceed carefully, if you decide to proceed at all,” the module warns. “Commercial speech is protected speech so, in most cases, the best response is to not respond.” Source: How to […]

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Word of Mouth at the speed of Light

October 23, 2017

Remember the old saying; A satisfied customer will tell two or three people, but a dissatisfied one will tell 8 or 10?  Clearly it was written before Facebook, Google and Twitter. Now a dissatisfied patient will write a review that can be read by thousands.

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Facebook’s Eroding Privacy Policy: A Timeline

October 23, 2017

From Electronic Frontier Foundation: Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice. Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where […]

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Facebook beats privacy lawsuit in U.S. over user tracking

July 5, 2017

From Business Insider: In a decision late on Friday, U.S. District Judge Edward Davila in San Jose, California said the plaintiffs failed to show they had a reasonable expectation of privacy, or that they suffered any “realistic” economic harm or loss. The plaintiffs claimed that Facebook violated federal and California privacy and wiretapping laws by storing […]

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Gathering Your Gaggle of Google Accounts

June 29, 2017

From iDENTiwrite Dental Marketing: Google Search, Google +, Google Local (formerly Maps), and Adwords are now accessible from one cohesive dashboard at Google My Business. For dentists, this means you need to make sure that you’ve claimed your Google My Business account. It’s free. Source: Gathering Your Gaggle of Google Accounts – iDENTiwrite Dental Marketing This […]

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Google sees all and is forever!

June 20, 2017

From New Dentist Blog: One day, I was searching my name on Google (don’t act like I’m the only one that does that), and I saw some interesting things come up that made a few light bulbs go off in my head. The first thing was my name on some website about rating your doctor. I […]

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Review App – Ask4Review.com

June 19, 2017

A simple app to ask for online reviews: Why just sending review requests is not good enough? Completely automated systems that send reviews to every single customer are impersonal. How do you feel when you get the same request over and over again or even the same message from different business using the same system? […]

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