From the category archives:

Social Media

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Facebook beats privacy lawsuit in U.S. over user tracking

July 5, 2017

From Business Insider: In a decision late on Friday, U.S. District Judge Edward Davila in San Jose, California said the plaintiffs failed to show they had a reasonable expectation of privacy, or that they suffered any “realistic” economic harm or loss. The plaintiffs claimed that Facebook violated federal and California privacy and wiretapping laws by storing […]

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Gathering Your Gaggle of Google Accounts

June 29, 2017

From iDENTiwrite Dental Marketing: Google Search, Google +, Google Local (formerly Maps), and Adwords are now accessible from one cohesive dashboard at Google My Business. For dentists, this means you need to make sure that you’ve claimed your Google My Business account. It’s free. Source: Gathering Your Gaggle of Google Accounts – iDENTiwrite Dental Marketing This […]

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Google sees all and is forever!

June 20, 2017

From New Dentist Blog: One day, I was searching my name on Google (don’t act like I’m the only one that does that), and I saw some interesting things come up that made a few light bulbs go off in my head. The first thing was my name on some website about rating your doctor. I […]

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Review App – Ask4Review.com

June 19, 2017

A simple app to ask for online reviews: Why just sending review requests is not good enough? Completely automated systems that send reviews to every single customer are impersonal. How do you feel when you get the same request over and over again or even the same message from different business using the same system? […]

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AGD Impact | Privacy and Social Media

June 6, 2017

Source: AGD Impact | Academy of General Dentistry  (subscription required) I am thrilled and honored to have an article in the latest AGD Impact magazine. The topic is HIPAA and patient privacy with Social Media. Excerpt: Photos and video are another area of potential concern. Patients need to sign a specific release (more on that […]

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5 steps for managing your reputation online

May 18, 2017

From New Dentist Blog: …reviews are a part of operating any kind of business in the 21st century, what can you do? With some help from the ADA Practical Guide to Internet Marketing, here are five steps for managing your reputation online: Source: 5 steps for managing your reputation online | New Dentist Blog Online […]

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From our “Friends” at Yelp

May 16, 2017

6 Online reviews matter.

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365 Days of Social Posts for Dentistry

May 10, 2017

A new book from Rachel Mele: 365 Days of Social Posts for Dentistry.  It includes post suggestion for every day of the year along with descriptions of how to make the post engaging with links to live examples. Source: Book — Rachel Mele, Speaker

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Stung by Yelp Reviews, Health Providers Spill Patient Secrets

March 16, 2017

From ProPublica: Burned by negative reviews, some health providers are casting their patients’ privacy aside and sharing intimate details online as they try to rebut criticism. In the course of these arguments — which have spilled out publicly on ratings sites like Yelp — doctors, dentists, chiropractors and massage therapists, among others, have divulged details of […]

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How to Crush It on the Top 4 Social Media Platforms

January 26, 2017

From Small Business Trends: You’ve heard it a million times. Entrepreneurs and solopreneurs need to use social media to grow their audience and interact with prospects and clients. It’s true. Social media is one Source: How to Crush It on the Top 4 Social Media Platforms Twitter, Facebook, Instagram and Google Plus. The article is […]

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Google Reviews

January 16, 2017

A recent study found that 84% of consumers trust online reviews as much as personal recommendations and 7 of 10 consumers will leave a review for a business if they’re asked to do so.  Are your patients leaving reviews on your Google Business Page? Have you asked them? HT Sesame Communications

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7 Tips to Help Manage Customer Reviews

December 19, 2016

From OPEN Forum: The importance of reviews has only grown in the digital age, because many users consult the existing reviews of businesses and brands before ever making a purchase. In fact, consumers can form an opinion after reading just one or two. Source: 7 Tips to Help Manage Customer Reviews | OPEN Forum All […]

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Is Social Media Really Worth It For A Small Business?

November 14, 2016

From B2C: Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it? Source: Is Social Media Really Worth It For A Small Business? Most people think of social media as Facebook. […]

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Online Reviews Matter

November 8, 2016

Dentists spend large amounts of time and money trying to get the online attention of patients or more importantly potential new patients. Dentists create Facebook pages, tweet , spend big bucks on SEO and even buy keyword ads. All of this time and money is wasted if the dentist has a bad online reputation. Online […]

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The Dark Side of Online Reviews

November 1, 2016

The bad news: A recent Harvard study estimated that 20% of reviews are fake. Negative reviews are often written by individuals who may have never visited your practice. A Dutch study found that 30% of people post online to vent negative feelings and 23% post purely for vengeance. The good news: The Customer Experience Impact Report […]

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Dental Yelp Reviews and Why You Should Care

October 20, 2016

From My Social Practice: With more than 140 million users, Yelp continues to be one of the premier platforms for online reviews. And people aren’t just browsing: a 2013 Nielsen survey reported that 98 percent of users make purchases at a business after finding them on Yelp, and 90 percent do so within a week. […]

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Three things to keep in mind about your reputation

October 6, 2016

More wisdom from Seth Godin: Three things to keep in mind about your reputation Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you’re proud of. Gaming […]

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ARIZONA Dentists Google Course Sept 30

September 26, 2016

I will be presenting a hands on course Friday September 30 for the Arizona AGD Google Juice for Dentists Staff members are invited to attend for Free Friday, September 30, 2016 from 8am – 12noon Hilton Garden Inn Phoenix Midtown: 4000 N. Central Avenue, Phoenix Google Juice: Using the Internet Effectively Are you paying a […]

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She opened the patient file and you won’t believe what happened next!

August 29, 2016

Facebook to publishers: Stop posting clickbait From Mashable: If there’s one constant at Facebook it’s that your News Feed will change.The company is once again adjusting the algorithm that powers News Feed. The changes are (again) aimed at reducing the amount of “clickbait” in users’ feeds. Facebook is using two key factors to define clickbait […]

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People are spending much less time on social media apps

June 15, 2016

From CNBC: Facebook’s Instagram saw the biggest year-over-year drop — usage was down 23.7 percent this year, closely followed by Twitter (down 23.4 percent), Snapchat (down 15.7 percent) and Facebook (down 8 percent), the study found. Source: People are spending much less time on social media apps, said report. Hmmm, very interesting. I am not […]

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