From the category archives:

Social Media

Request Patient Reviews

May 26, 2016

A guest blog from Precious Thompson Positive online patient reviews can be a big asset to your business as they begin to play a larger role in the choice of the patient. According to Roadside Dental Marketing, 62 percent of patients use online reviews as a first step to find a new doctor. The best […]

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Google Results

May 24, 2016

When you Google some dentists by name you find a direct link to their web site at the top of the page. To the right is a big box with the address, phone number hours of operations and lots of patient testimonials. This does not happen by accident. The big box is created by Google […]

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How Foursquare knew before almost anyone how bad things were for Chipotle

May 5, 2016

From The Washington Post: Chipotle announced its first loss as a public company Tuesday. But two weeks earlier, an unlikely source —the social media app Foursquare — had beat Chipotle to the punch, predicting in a blog post that the burrito maker’s sales would drop nearly 30 percent. Chipotle made it official Tuesday afternoon — reporting a drop of 29.7 percent. […]

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The Grotesque, Mesmerizing Weirdness of #DentistSelfies

April 12, 2016

From  WIRED This has not stopped people the world over from posting more than 8,500 #dentistselfies on Instagram. The images show patients enduring cleanings, fillings, and root canals, often under the influence of novocaine or laughing gas. Source: The Grotesque, Mesmerizing Weirdness of #DentistSelfies | WIRED Check out the article for way too many examples of Dental […]

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The New Gatekeepers

April 7, 2016

More wisdom from Seth Godin: Google also automatically moves many Mailchimp newsletters to your promo folder in gmail. As well as airline alerts, school newsletters and more. Without asking you first. Plenty of babies in that bathwater. This error violates the do-not-harm principle… If people trust you to deliver their email, then deliver it Source: […]

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Solving the Yelp Puzzle

April 5, 2016

…a search for a particular restaurant on a search engine, for example, could pull up a Yelp listing ahead of the restaurant’s actual site. Now, if the reviews on Yelp are positive, this may increase the chance of a customer booking. However, if reviews are largely negative, the opposite could be true. Source: Solving the […]

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Social Dental

March 15, 2016

Here is another service to help dentists use social media. SNAP. SIGN. SHARE.Patients’ E-signatures allow you to share photos and stay compliant.AS EASY ASTAKING A PHOTO Source: Social Dental, Social Media Marketing for Dentists What is unique about this service is the photo process with a built in HIPAA compliance release. By using a photo […]

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DoctorsInternet

March 8, 2016

Another vendor offering online marketing services, everything from site design to adwords and reviews. We are the leader in Medical Website Design and Internet Marketing for Dentists, Doctors, Physicians, Podiatrists, Dermatologists & any other Healthcare Practice. Source: Medical Website Design | Medical Internet Marketing | Dental Website Design Reviews are extremely important. Most review generators […]

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Is Facebook Is Becoming A Customer Service Hub

December 28, 2015

Andy Jensen (Curve Dental) quoted in Forbes: “Dentists are one type of professional that can’t ignore their Facebook page. I’ve seen many times where negative conversations were going on without our clients even being aware. Damage was being done to their reputation, Source: How Facebook Is Becoming A Customer Service Hub – Forbes The article […]

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Video Violations

December 1, 2015

A dentist attending one of my social media sessions at an ADA meeting identified himself as a state board member and warned the group that his board had reviewed a number of cases where one dentist filed a board complaint against another based on a YouTube video. The complaints all had to do with clinical videos […]

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Amazon Sues 1,114 Individual Reviewers For Hire

October 26, 2015

To make sure that the services offered were legit, Amazon dispatched investigators to buy reviews. This led to the rather surreal situation where sellers would explain their strategies for evading detection by Amazon to a representative of Amazon. Source: Amazon Sues 1,114 Individual Reviewers For Hire – Consumerist This is different. Most of the time […]

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Yes, Facebook is Stalking You

October 19, 2015

From NY Post: Facebook knows what you like. It knows what you don’t like. It probably knows whether you have been naughty or nice, and will be selling that data to Santa this Christmas season. Source: Yes, Facebook is stalking you | New York Post A standard rule of economics. If you are getting something […]

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Terrifying ? ‘Yelp for people’

October 2, 2015

From Washington Post: You can’t opt out — once someone puts your name in the Peeple system, it’s there unless you violate the site’s terms of service. And you can’t delete bad or biased reviews — that would defeat the whole purpose. Source: Everyone you know will be able to rate you on the terrifying […]

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6 Steps to Improve Your Personal Brand on Google

September 18, 2015

Make sure you are in control of your self-image on Google. You can take proactive measures to stand out among the competition and improve your personal brand on the first page of your search results. Source: 6 Steps to Improve Your Personal Brand on Google The linked article is geared toward personal not business use but never […]

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Fix All Your Facebook Mistakes With the Activity Log

September 10, 2015

You may not yet have stumbled across the Activity Log page in your wanderings around Facebook, but it’s worth exploring. It provides a blow-by-blow account of everything you do on the social network, and you can use it to take back likes or comments, find your favorite posts again, change your privacy settings and more. […]

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Yelp now lets you see how long the wait will be at the hospital’s ER

August 25, 2015

From Mashable: Many hospital listings will now include emergency room wait times, whether hospital staff is friendly, and whether hospital rooms are quiet. For nursing homes, Yelp lists information including how many free beds are currently available and whether the federal government has fined that place for not meeting certain standards. Source: Yelp now lets […]

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Why no one sees your Facebook posts

August 20, 2015

Links get the lowest visibility in the Facebook news feed, while photos, videos, and status updates get the most visibility. This is due to the Facebook algorithm, which determines what shows up in the news feed. Top priority is given to videos and photos. HT Backbone As a general rule only about 6% of the […]

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Billion Dollar Bully

August 17, 2015
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When will I see you again?…Never

August 13, 2015

According to one of the world’s leading social media thought leaders, Mari Smith, 96 percent of fans do not come back to your Facebook page once they click “like.”

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From ADA News

August 7, 2015
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