From the category archives:

Social Media

The Dark Side of Online Reviews

November 1, 2016

The bad news: A recent Harvard study estimated that 20% of reviews are fake. Negative reviews are often written by individuals who may have never visited your practice. A Dutch study found that 30% of people post online to vent negative feelings and 23% post purely for vengeance. The good news: The Customer Experience Impact Report […]

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Dental Yelp Reviews and Why You Should Care

October 20, 2016

From My Social Practice: With more than 140 million users, Yelp continues to be one of the premier platforms for online reviews. And people aren’t just browsing: a 2013 Nielsen survey reported that 98 percent of users make purchases at a business after finding them on Yelp, and 90 percent do so within a week. […]

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Three things to keep in mind about your reputation

October 6, 2016

More wisdom from Seth Godin: Three things to keep in mind about your reputation Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you’re proud of. Gaming […]

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ARIZONA Dentists Google Course Sept 30

September 26, 2016

I will be presenting a hands on course Friday September 30 for the Arizona AGD Google Juice for Dentists Staff members are invited to attend for Free Friday, September 30, 2016 from 8am – 12noon Hilton Garden Inn Phoenix Midtown: 4000 N. Central Avenue, Phoenix Google Juice: Using the Internet Effectively Are you paying a […]

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She opened the patient file and you won’t believe what happened next!

August 29, 2016

Facebook to publishers: Stop posting clickbait From Mashable: If there’s one constant at Facebook it’s that your News Feed will change.The company is once again adjusting the algorithm that powers News Feed. The changes are (again) aimed at reducing the amount of “clickbait” in users’ feeds. Facebook is using two key factors to define clickbait […]

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People are spending much less time on social media apps

June 15, 2016

From CNBC: Facebook’s Instagram saw the biggest year-over-year drop — usage was down 23.7 percent this year, closely followed by Twitter (down 23.4 percent), Snapchat (down 15.7 percent) and Facebook (down 8 percent), the study found. Source: People are spending much less time on social media apps, said report. Hmmm, very interesting. I am not […]

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Request Patient Reviews

May 26, 2016

A guest blog from Precious Thompson Positive online patient reviews can be a big asset to your business as they begin to play a larger role in the choice of the patient. According to Roadside Dental Marketing, 62 percent of patients use online reviews as a first step to find a new doctor. The best […]

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Google Results

May 24, 2016

When you Google some dentists by name you find a direct link to their web site at the top of the page. To the right is a big box with the address, phone number hours of operations and lots of patient testimonials. This does not happen by accident. The big box is created by Google […]

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How Foursquare knew before almost anyone how bad things were for Chipotle

May 5, 2016

From The Washington Post: Chipotle announced its first loss as a public company Tuesday. But two weeks earlier, an unlikely source —the social media app Foursquare — had beat Chipotle to the punch, predicting in a blog post that the burrito maker’s sales would drop nearly 30 percent. Chipotle made it official Tuesday afternoon — reporting a drop of 29.7 percent. […]

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The Grotesque, Mesmerizing Weirdness of #DentistSelfies

April 12, 2016

From  WIRED This has not stopped people the world over from posting more than 8,500 #dentistselfies on Instagram. The images show patients enduring cleanings, fillings, and root canals, often under the influence of novocaine or laughing gas. Source: The Grotesque, Mesmerizing Weirdness of #DentistSelfies | WIRED Check out the article for way too many examples of Dental […]

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The New Gatekeepers

April 7, 2016

More wisdom from Seth Godin: Google also automatically moves many Mailchimp newsletters to your promo folder in gmail. As well as airline alerts, school newsletters and more. Without asking you first. Plenty of babies in that bathwater. This error violates the do-not-harm principle… If people trust you to deliver their email, then deliver it Source: […]

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Solving the Yelp Puzzle

April 5, 2016

…a search for a particular restaurant on a search engine, for example, could pull up a Yelp listing ahead of the restaurant’s actual site. Now, if the reviews on Yelp are positive, this may increase the chance of a customer booking. However, if reviews are largely negative, the opposite could be true. Source: Solving the […]

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Social Dental

March 15, 2016

Here is another service to help dentists use social media. SNAP. SIGN. SHARE.Patients’ E-signatures allow you to share photos and stay compliant.AS EASY ASTAKING A PHOTO Source: Social Dental, Social Media Marketing for Dentists What is unique about this service is the photo process with a built in HIPAA compliance release. By using a photo […]

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DoctorsInternet

March 8, 2016

Another vendor offering online marketing services, everything from site design to adwords and reviews. We are the leader in Medical Website Design and Internet Marketing for Dentists, Doctors, Physicians, Podiatrists, Dermatologists & any other Healthcare Practice. Source: Medical Website Design | Medical Internet Marketing | Dental Website Design Reviews are extremely important. Most review generators […]

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Is Facebook Is Becoming A Customer Service Hub

December 28, 2015

Andy Jensen (Curve Dental) quoted in Forbes: “Dentists are one type of professional that can’t ignore their Facebook page. I’ve seen many times where negative conversations were going on without our clients even being aware. Damage was being done to their reputation, Source: How Facebook Is Becoming A Customer Service Hub – Forbes The article […]

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Video Violations

December 1, 2015

A dentist attending one of my social media sessions at an ADA meeting identified himself as a state board member and warned the group that his board had reviewed a number of cases where one dentist filed a board complaint against another based on a YouTube video. The complaints all had to do with clinical videos […]

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Amazon Sues 1,114 Individual Reviewers For Hire

October 26, 2015

To make sure that the services offered were legit, Amazon dispatched investigators to buy reviews. This led to the rather surreal situation where sellers would explain their strategies for evading detection by Amazon to a representative of Amazon. Source: Amazon Sues 1,114 Individual Reviewers For Hire – Consumerist This is different. Most of the time […]

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Yes, Facebook is Stalking You

October 19, 2015

From NY Post: Facebook knows what you like. It knows what you don’t like. It probably knows whether you have been naughty or nice, and will be selling that data to Santa this Christmas season. Source: Yes, Facebook is stalking you | New York Post A standard rule of economics. If you are getting something […]

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Terrifying ? ‘Yelp for people’

October 2, 2015

From Washington Post: You can’t opt out — once someone puts your name in the Peeple system, it’s there unless you violate the site’s terms of service. And you can’t delete bad or biased reviews — that would defeat the whole purpose. Source: Everyone you know will be able to rate you on the terrifying […]

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6 Steps to Improve Your Personal Brand on Google

September 18, 2015

Make sure you are in control of your self-image on Google. You can take proactive measures to stand out among the competition and improve your personal brand on the first page of your search results. Source: 6 Steps to Improve Your Personal Brand on Google The linked article is geared toward personal not business use but never […]

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