Dentrix

From the category archives:

Digital Marketing

Claim your Listing

July 28, 2010

 I have written about this several times in the past Here: However it is a still a big issues most dentists know nothing about. If you have not done it recently: Google your self immediately. What do you find?  See the map like the one shown here (for Chinese food in Alameda if you are interested). [...]

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Yellow Pages

July 21, 2010

HT Blue Sky Communications

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.CO Get the Perfect Domain Name

July 21, 2010

Another chance to get the perfect domain name? Maybe. In theory dentists and other professionals were expected to use the dot pro domainsreleased in 2003 and hardly anyone did. The dot com name had already become a generic term and much desred as a web address. Dot pro never gained traction with users or the public for a [...]

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Dental Ratings Network

July 21, 2010

The link below is to a ratings site designed by the very smart people at PLZ. For better or for worse user reviews are gaining in power. You can think of online reviews as e-word of mouth. If you haven’t done it recently check your google local listing. Any reviews? Are they positive? How about [...]

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Webinar Wednesday-New Ways to Grow Your Practice

July 19, 2010

I will be presenting a 60 minute webinar Wednesday July 21 at noon EDT. Follow the link below for details and registration. The topic is a bit different for me, that is we will focus on growing your practice. This will include…of course…using new high tech tools as well as tried and true methods. Hope you [...]

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Facebook vs. Website

July 12, 2010

The DoctorBase blog item linked below makes some good points and has some ideas I can’t yet agree with. The good point is that you do not need to spend big bucks for web hosting. Hosting BTW is the cost of having a sever on the Internet store your site and make it available. What [...]

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The anti-buzz: Social Media

July 6, 2010

The buzz: Social Media is useless.
The other buzz: Social Media is the key to mobilizing a gigantic army of customers with unquestioning loyalty to your business who will do your bidding forever and ever.
The anti-buzz: Social Media is word-of-mouth finally made concrete. You can participate in the conversation yourself, so long as you make the [...]

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Word of Mouth 2.0

July 5, 2010

Click through to this article from the Doctorbase blog. Some very interesting statistics and observations. They see Facebook as the answer. I am still reserving judgement on Facebook in particular on the other hand I have no doubt social media is the awesome, huge, mega force of the future.

 A recent report from Nielsen (the TV & [...]

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Before and After

July 1, 2010

Research by Sesame Communications (details here) found that potential patients searching for a cosmetic dentist were influenced by before and after galleries. Follow the link below for some samples from TNT.
Tips.TNTDental.com.

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SEO Sweet Spot – Three-Words

June 30, 2010

Interesting. Try it out; create a three word search for your practice and see what happens. For example: dentist – city – cosmetic.
How many words does it take to get to the center of good search traffic? According to a new study by online ad network Chitika, three – as in, three-word search queries drive [...]

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Video Ideas

June 28, 2010

It is very easy and cheap to make videos. You can then put them on YouTube for the world to see and link them back to your web site. OK so what, you are a dentist, what kind of videos ?
Four Video Topics:

Tour of the Office
Introduction to the Staff
Patient testimonials
Education

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Keepin’ it Real

June 22, 2010

More good advice on effectively using a web site from TNT Dental. The article linked below has details.
Holly Buchanan of Future Now tells us that testimonials hurt your marketing strategy if people don’t think they’re real.
via dental news for dentists from the best minds in dentistry today.

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What They’re Searching For

June 15, 2010

In case you missed it here is the article I wrote for the June issue of DPR:
As a dentist in the digital Internet age there are four numbers you need to know: 97, 5, 90 and 80.
These numbers emerged from two 2009 Sesame Communications research projects designed to identify what web-savvy patients are looking for [...]

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Social networking popular among boomers

June 12, 2010

Just finished my lecture on social networking. There is a lot of interest from the dentists and those serving the dentists (tech vendors) on social media. Articles like the one linked below continue to tell us how everyone is jumping on board.
Yet I can’t help but think we have no idea what it all really [...]

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The Average Referral

May 26, 2010

Dentists are extremely dependent on powerful word of mouth referrals. Why should we expect anyone to refer us if we are just average? To be noticed we have to be noticeable; provide an experience that is not average.
Over time what was exceptional becomes average and expected. It isn’t good enough to be friendly, on time [...]

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How many pages and Google Juice?

May 25, 2010

The Page 1 Solutions link below is to an article that suggests more pages on a web site are better. This is based on the belief that the more pages you have the more Google Juice you get and the better you will do in the organic (not paid for) search results.
I am not sure I [...]

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Page One…or Die

May 20, 2010

Research shows less than 5% of web searches look past the first page of reults.

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10 Questions to Ask Yourself

May 18, 2010

The following link is to a Practice Marketing Newsletter. The article lists ten questions to ask regarding a practice web site. The first, and in my opinion the best question is excerpted below, and it isn’t really one of the ten. That is, “What is your website supposed to do exactly?
Much of the time a [...]

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SEO vs. Adwords

May 17, 2010

The excerpt and link below is to a white paper from Cactus Sky Communications. The bottom line of the article is that people (especially young people) use “search” as their primary method of shopping. Social media is very popular but not as important for shopping. The other big deal is that people are more likely [...]

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ToothIQ Pro | Dental Animations on your website

May 14, 2010

I am seeing a lot more dental practice web sites. Some of them are awesome. However most are pretty lame. A simple and inexpensive way to make your sight far more valuable to patients and more likely to pop up high on search engines is to include patient education video. One of my favorite online [...]

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