From the category archives:

Digital Marketing

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Websites that Work!

December 11, 2017

What makes for a “good” website? There are many techie, marketing or even aesthetic answers to the question. However what really matters is, does the website convert web browsers into patients? No matter how much you spend getting people to the site or how pretty and “with it” the site is that money is wasted […]

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Amazon may be quietly positioning itself to take part in healthcare

November 13, 2017

From USA Today: “It’s entirely likely Amazon will play a role in health care. They’re a company that’s been very disruptive to multiple industries,” said Wendell Potter, Source: Amazon may be quietly positioning itself to take part in healthcare Follow the link, read the whole thing. Dr. Alexa is on the way. Medicine (and by […]

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Why Facebook’s dual news feed pilot is a nightmare

November 13, 2017

From MoneyControl: The social network is piloting the idea of splitting its news feed into two, which would effectively result in bucketing of posts from the pages you have ‘liked’ into a separate tab (called ‘Explore’), while updates from your friends and family remain on your primary news feed. However, anyone can advertise with Facebook […]

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900,000 Facebook Fans- Big Failure

November 7, 2017
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How to handle online negative reviews

October 24, 2017

From ADA News: But what happens if a dentist finds that a patient has posted an unfavorable review? Can they do anything about it? …“Proceed carefully, if you decide to proceed at all,” the module warns. “Commercial speech is protected speech so, in most cases, the best response is to not respond.” Source: How to […]

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Facebook’s Eroding Privacy Policy: A Timeline

October 23, 2017

From Electronic Frontier Foundation: Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice. Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where […]

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Own Your Own Name

September 21, 2017

If you have not done this yet run, don’t walk, to your nearest domain registry and register your name as a web domain. My favorite registry is Go Daddy. Type your name into the box and see if it available. If it is buy it immediately. It should cost no more than $30.00 and will […]

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Text your Patients

September 18, 2017

Some numbers from Solution Reach: 75% of patients would prefer receiving appointment reminders via text Text message response rates are 209% higher than those from phone calls The average practice could save up to 2 hours a day on phone calls by using text conversations

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From Shopper to New Patient; Online Chat

September 7, 2017

Getting potential new patients to your web site is just the first step. You then need to convert them from surfers to patients. Research shows that visitors who chat are 7.5 times more likely to complete a purchase than visitors who don’t chat.Chat also leads to greater customer satisfaction and more frequent repeat business. But […]

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20 Questions for your SEO Vendor

August 22, 2017

From DentistryIQ: Here’s the bottom line. If your SEO company cannot articulate and show you what’s it’s doing for your practice, it’s probably not doing that great of a job for you. Source: How mysterious SEO practices can ruin your dental patient flow – DentistryIQ Here are questions 1 and 2: What are the top three […]

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Time Lapse Ortho

July 21, 2017

Very cool. This is a great use of video for marketing.

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Millennials’ expectations regarding dental care are changing

July 17, 2017

From Dental Tribune International: …are all crucial, other factors are also important, particularly among millennials. Of the last, 40 percent in the study cited the dentist’s website as “very important,” compared with just 14 percent of baby boomers. Furthermore, the millennials included expected to be able to schedule or change appointments on the website and would […]

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Nine Tips for Great Video

July 13, 2017

From You Tube: Open with a hook Capture your viewers’ attention in the first 5 seconds with something fun, interesting or engaging. Getting Started with You Tube: The other eight tips are: Get viewers to act Be yourself Grab a friend Use cue cards Click it Choose a location Showcase your business The most important […]

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Gathering Your Gaggle of Google Accounts

June 29, 2017

From iDENTiwrite Dental Marketing: Google Search, Google +, Google Local (formerly Maps), and Adwords are now accessible from one cohesive dashboard at Google My Business. For dentists, this means you need to make sure that you’ve claimed your Google My Business account. It’s free. Source: Gathering Your Gaggle of Google Accounts – iDENTiwrite Dental Marketing This […]

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Dentistry Uncensored Larry with Howard Farran

June 22, 2017
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Review App – Ask4Review.com

June 19, 2017

A simple app to ask for online reviews: Why just sending review requests is not good enough? Completely automated systems that send reviews to every single customer are impersonal. How do you feel when you get the same request over and over again or even the same message from different business using the same system? […]

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Waiting Room Video

June 13, 2017

Whitening from Mike Russell on Vimeo. Sample video from Waiting Room Video.

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You will be Googled

April 27, 2017

Most people – 65-70 % – still star their search for a new dentist by asking for a referral. Any potential new patient, including those with a great personal referral from an existing patient, is going to Google you just to get the address and phone number. In fact many of your existing patients will Google you […]

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ADA unveils Find-a-Dentist online search tool for patients

April 18, 2017

The ADA launched April 3 an online search tool aimed to help prospective patients connect with local ADA members. The Association is encouraging ADA member dentists to fill out their Find-a-Dentist online profile, which takes about five minutes, on average, to complete. ADA member dentists with completed profiles, especially those with photos, are prioritized in […]

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DentistChats – Live Chat

March 30, 2017

Getting potential patients to your website is a challenge. Once they are there converting them from browsers to patients is critical. Live chat is a great way to engage lookers and possibly convert them to customers. The world’s leading professionally managed online chat service exclusively for dentists. Our live chat service is staffed with in-house, college educated, […]

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