From the category archives:

Digital Marketing

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Study: Online reviews of plastic surgeons

May 7, 2018

From UPI.com: The actual headline used for the article was, Online reviews of plastic surgeons are unreliable. I lopped of the unreliable part because if you read the article the authors do not really make the case that reviews are unreliable. They just state that reviewers take things like customer service into account rather than pure […]

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Once in a Lifetime

April 16, 2018

Is your dental practice website a once in a lifetime experience? If your site is designed just for new patients, people will visit the site exactly once, when they are looking for a new dentist. Effective dental websites attract new patients and they support existing patients. Every dental website needs at least these three services for […]

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ADA Find-a-Dentist celebrates one-year anniversary

April 10, 2018

ADA News: From April 2017 through April 2018, the Find-a-Dentist online search tool received more than 2.2 million site visits. These resulted in over 530,000 searches and more than 1 million profile views. Source: ADA Find-a-Dentist celebrates one-year anniversary This is good and I am glad the ADA has this program. However let’s put it […]

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A Great Website is Useless

April 3, 2018

A website is useless if it attracts prospective new patients who never make an appointment or accept recommended treatment. Many dentists are spending considerable time and money on websites, SEO and social media to attract people to the office. But what happens when the patient calls? If your office is getting calls but finding it […]

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The Average Referral

March 27, 2018

Dentists are extremely dependent on powerful word of mouth referrals. Why should we expect anyone to refer us if we are just average? To be noticed we have to be noticeable; provide an experience that is not average. Over time what was exceptional becomes average and expected. It isn’t good enough to be friendly, on […]

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They Called…Now What?

March 22, 2018

Interesting stat from OptiCall: 94% of marketing budgets are spent on persuading a customer to call.   Only 6% of marketing budgets are spent on answering the call   The best ever marketing plan will utterly fail if the person answering the phone cannot schedule the patient. A couple of options. You can set up […]

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Why are some dental websites more effective than others?

March 8, 2018

From DentistryIQ: The most important aspect of a good a dental website is quality content. The content should directly connect with potential patients, providing them with valuable information. Sloppy content reflects badly on the image of a dental office, and will invariably result in visitors quickly losing interest and looking elsewhere for the information they want. ….The […]

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Grow Your Practice with Digital Media

February 27, 2018

From  American Dental Association  Center for Professional Success: A nice resource but. If a patient in search of a dentist can’t find you online, they may find another dental practice with a website that contains the information they need to make an informed decision. Do you want them to pass you over because you don’t have […]

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Digital Marketing – What Really Matters

February 20, 2018

Which is better, to be the first result in the paid section of a Google search for “dentist” or to be the first organic result in a search for the terms “dental implants”? Is it better to spend $2,000 a month on Google AdWords or should you spend your time on a free Facebook business […]

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How Do Online Reviews Impact Click-Through Rates & Trust?

February 15, 2018

From Bright Local: Key ‘Takeaways’ Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating 56% of consumers select a business if it has positive ratings/reviews displayed in […]

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Website “Git er done”

February 6, 2018

Your dental practice website could make or lose you tens of thousands of dollars every year. What do you need to do to “git er done” when it comes to your website? Obviously, you need to start with a professional and creative web developer. However even the best developers cannot create a web site without […]

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Cheat Sheet: Social Media Image Sizes

February 1, 2018

From my friends at Sesame Communications. This is a great help. Source: Cheat Sheet: Social Media Image Sizes – Dental Marketing & Practice Management | Sesame Communications

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Is Your Website Secure with an SSL Certificate?

January 15, 2018

From my friends at TNT Dental: Does your website have an SSL certificate installed? Google has put in place big changes that could negatively impact your site – if you don’t act now. “Not Secure” warning messages are now being displayed by Google in search results, as well as natively in internet browsers (Chrome, Firefox, […]

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Websites that Work!

December 11, 2017

What makes for a “good” website? There are many techie, marketing or even aesthetic answers to the question. However what really matters is, does the website convert web browsers into patients? No matter how much you spend getting people to the site or how pretty and “with it” the site is that money is wasted […]

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Amazon may be quietly positioning itself to take part in healthcare

November 13, 2017

From USA Today: “It’s entirely likely Amazon will play a role in health care. They’re a company that’s been very disruptive to multiple industries,” said Wendell Potter, Source: Amazon may be quietly positioning itself to take part in healthcare Follow the link, read the whole thing. Dr. Alexa is on the way. Medicine (and by […]

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Why Facebook’s dual news feed pilot is a nightmare

November 13, 2017

From MoneyControl: The social network is piloting the idea of splitting its news feed into two, which would effectively result in bucketing of posts from the pages you have ‘liked’ into a separate tab (called ‘Explore’), while updates from your friends and family remain on your primary news feed. However, anyone can advertise with Facebook […]

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900,000 Facebook Fans- Big Failure

November 7, 2017
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How to handle online negative reviews

October 24, 2017

From ADA News: But what happens if a dentist finds that a patient has posted an unfavorable review? Can they do anything about it? …“Proceed carefully, if you decide to proceed at all,” the module warns. “Commercial speech is protected speech so, in most cases, the best response is to not respond.” Source: How to […]

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Facebook’s Eroding Privacy Policy: A Timeline

October 23, 2017

From Electronic Frontier Foundation: Since its incorporation just over five years ago, Facebook has undergone a remarkable transformation. When it started, it was a private space for communication with a group of your choice. Soon, it transformed into a platform where much of your information is public by default. Today, it has become a platform where […]

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Own Your Own Name

September 21, 2017

If you have not done this yet run, don’t walk, to your nearest domain registry and register your name as a web domain. My favorite registry is Go Daddy. Type your name into the box and see if it available. If it is buy it immediately. It should cost no more than $30.00 and will […]

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