From the category archives:

Digital Marketing

Technology from the Patient’s Perspective

June 17, 2013

In case you missed it: It would be nice if patients judged us on the quality of our dentistry. But patients have no realistic way to judge the marginal integrity of a restoration or the cleanliness of a root surface. So they judge us on easily observed and possibly superficial factors. One of those factors [...]

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Google+ Dashboard For Google+ Local Business Pages

June 13, 2013

Thanks to my friends at Sesame Communications for the heads up on changes to Google+ Google+ Dashboard For Google+ Local Business Pages. I believe claiming and developing your Google+ page is the second most important thing you can do to improve your Internet presence and manage your online reputation. The new dashboard is most likely just [...]

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Oral B YouTube

June 7, 2013

Oral B makes it dental and YouTube makes it high tech.

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SEO vs. SEM: Which Should You Use?

June 5, 2013

From AMEX Open Forum: …when it comes to search engine optimization (SEO) and search engine marketing (SEM)—two of the core fields of Internet marketing. Are you up to speed on the differences between SEO and SEM? via SEO vs. SEM: Which Should You Use? | | The New OPEN ForumThe New OPEN Forum. At the [...]

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Top 10 Reasons People Don’t “Like” Your Facebook Posts

May 29, 2013

From Amex Open Forum: Your business is finally on Facebook, but no one seems interested in what you post. Find out why, so you can stop wasting time and start attracting fans. via Top 10 Reasons People Don’t “Like” Your Facebook Posts | | The New OPEN ForumThe New OPEN Forum. All ten reasons are [...]

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Scheduling Posts in Facebook

May 13, 2013

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. _____________________________________________________________________________ By: Deploy Dental Are you still using third party applications like Hootsuite, Tweetdeck, etc. to [...]

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Sesame Upgrade

May 8, 2013

My friends at Sesame Communications have upgraded their website and launched the next generation of web design and SEO (search engine optimization) services. Web design includes a new responsive design framework that creates an optimized view from a single website for users on mobile devices, smartphones, tablets, laptops, or desktop computers. The system responds to [...]

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You will be Googled

May 5, 2013

Any potential new patient, even one with a great personal referral from an existing patient, is going to Google you just to get the address and phone number. In fact many of your existing patients will Google you to get your phone number. When you Google your name what do you see? If you have [...]

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Illinois issues regulations on how dentists can participate in Groupon

May 2, 2013

From the ADA: Illinois is the latest state to issue regulations on how health care providers, including dentists, can participate in social couponing websites without violating unethical fee-splitting laws. The Illinois Department of Financial and Professional Regulations on April 10 issued a statement that says as long as health care providers follow certain rules, advertising [...]

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Evaluating Facebook Home

April 25, 2013

A Guest blog from Deploy Dental. The opinions expressed are from Deply Dental not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices. _____________________________________________________________________________ By: Deploy Dental On April 12th, Facebook officially released its new mobile app called Facebook [...]

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Graph Search Could Change Everything

April 23, 2013

The following is an excerpt from my Dentalcompare article. Follow the link for the whole thing. …There it is, “dentists my friends liked.” With Graph Search a patient “like” becomes far more valuable than it was before… With Graph Search the person looking for a dentist … can search their social graph to see which dentists [...]

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Online Home Dental Health Test

April 19, 2013

My Dental Score from Previsor: The better your oral health is, the healthier you are. MyDentalScore.com was developed to help you make the connection between the health of your teeth and gums to your overall health. Get Your Free Dental Scores Here. via Excellence in Dentistry | Home. The link above is to a sample [...]

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FUN Dental Office Video

April 11, 2013

From Susan Maples, DDS a dentist in Holt, MI (close to Lansing) :  

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100 Tips from DentistryIQ

April 8, 2013

 One Hundred Tips in one hundred words or less from DentistryIQ Here is my tip from the marketing section:   Google yourself you’ll find three possibilities: Nothing: This is unlikely. Google is interested in you even if you are not interested in Google. If nothing comes up on a search, essentially you do not exist [...]

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A Great Website is Useless

April 3, 2013

A website is useless if it attracts prospective new patients who never make an appointment or accept recommended treatment. Many dentists are spending considerable time and money on websites, SEO and social media to attract people to the office. But what happens when the patient calls? If your office is getting calls but finding it [...]

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The 5 Worst UX Mistakes Websites Make

March 29, 2013

From Mashable: The user experience of websites has improved by leaps and bounds over the years, but there are still sites out there that may leave you asking, “What were they thinking?!” via The 5 Worst UX Mistakes Websites Make. The five mistakes are: 1. Paying Too Much Attention to Macro and Short-Shrifting the Micro [...]

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How is your UX?

March 27, 2013

UX or User Experience is a big part of how people use your practice web page: The field of User Experience Design has roots in human factors and ergonomics, a field that since the late 1940s has been focusing on the interaction between human users, machines and the contextual environments to design systems that address [...]

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Broken Links and SEO

March 22, 2013

Found through a LinkedIn Forum: Broken links can hurt from an SEO perspective because one of the factors that the search engines take into account is the usability of a website. If a search engine spider visits your site and comes to lots of “dead ends”, or broken links, it can cause problems. Full Article [...]

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Nine Marketing Tips

March 19, 2013

Following is my contribution to Nine Marketing Tips at Dental IQ Google yourself you’ll find three possibilities: Nothing: This is unlikely. Google is interested in you even if you are not interested in Google. If nothing comes up on a search, essentially you do not exist in the modern world. Something bad: The Internet is [...]

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E-mail for Business Development

March 15, 2013

From Amex Open Forum: Quick question: Is the number-one marketing tool to grow your small business: Facebook, Google+, or Email via 10 Smart Ways to Grow Your Email List – OPEN Forum :: American Express OPEN Forum. The answer is e-mail. The linked article is mostly about growing a business e-mail list. That does not have [...]

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