From the category archives:

Digital Marketing

Dentalfone – From the Chicago Midwinter

February 27, 2017

On of the dentists at my Chicago lecture told the group that 80% of the people accessing his web pages were doing so with a mobile device. Patients love their smartphones. Your image on mobile is everything. The battle over patients using smartphones in your office is over – the patient won. How can you […]

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Adventure CE for the Whole Team

February 17, 2017

Look HERE for information and Registration. We have priced the event to make it easy to bring the whole team.

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Adventure CE for the Whole Team

February 7, 2017

Bring the whole team; Sedona is a magical place that everyone will love. We have priced this event to make this easy for you to do with deep discounts for each team member attending with a doctor. Make Technology on the Rocks a reward trip or a retreat for the team. Registration and Information

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Organic Results

February 6, 2017

No one really knows the exact process Google (or any other search engine) uses to deliver organic results. At best they are making educated guesses based on observations. Many web companies claim to be able to give you more juice, to improve or optimize your chances of a high search engine ranking. They sell this […]

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How to Crush It on the Top 4 Social Media Platforms

January 26, 2017

From Small Business Trends: You’ve heard it a million times. Entrepreneurs and solopreneurs need to use social media to grow their audience and interact with prospects and clients. It’s true. Social media is one Source: How to Crush It on the Top 4 Social Media Platforms Twitter, Facebook, Instagram and Google Plus. The article is […]

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Google Reviews

January 16, 2017

A recent study found that 84% of consumers trust online reviews as much as personal recommendations and 7 of 10 consumers will leave a review for a business if they’re asked to do so.  Are your patients leaving reviews on your Google Business Page? Have you asked them? HT Sesame Communications

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Price Transparency Is Nice. Just Don’t Expect It to Cut Health Costs

January 3, 2017

From NYT: In Los Angeles and San Francisco, one analysis found, mammography prices vary by over a factor of five — from a low of $128 to almost $700. Prices for IUDs and lower-back M.R.I.s vary by a factor of three. An examination of Massachusetts health care prices found nearly a fourfold variation in M.R.I. […]

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CareCredit Direct

December 29, 2016

CareCredit Direct is a web-based software that allows your patients or clients to: Learn about the CareCredit healthcare credit card. Calculate monthly payments based on promotions you accept. Apply for a CareCredit credit card and get an instant credit decision. Make same-day transactions of any size.¹ Select their promotion from options you accept and get […]

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7 Tips to Help Manage Customer Reviews

December 19, 2016

From OPEN Forum: The importance of reviews has only grown in the digital age, because many users consult the existing reviews of businesses and brands before ever making a purchase. In fact, consumers can form an opinion after reading just one or two. Source: 7 Tips to Help Manage Customer Reviews | OPEN Forum All […]

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The Patient Journey

December 15, 2016
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Worth a Thousand Pictures

December 12, 2016

A guest blog by Daniel A. ‘Danny’ Bobrow, MBA (finance), MBA (marketing), president of AIM Dental Marketing The opinions expressed are from Danny Bobrow not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices.   For years, we’d asked, encouraged, […]

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Sort by price

December 5, 2016

From Seth Godin: Low price is the refuge for the marketer who doesn’t have anything more meaningful to offer. Source: Seth’s Blog: Sort by price Technology is a powerful tool to differentiate yourself from the crowd. If you have something more to offer you no longer have to be the cheapest in order to compete.

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6 Proven Tactics to Get More SEO Traffic to Your Website

November 28, 2016

From CyberNaira: With 93% of online experiences begin with a search query, and 70% of links users clicks on the search result pages are from the organic result, definitely, you should incorporate marketing tactics that will influence Google organic SEO traffic into your business strategies. Source: 6 Proven Tactics to Get More SEO Traffic to Your Website […]

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5 Simple Dental Marketing Ideas From Industry Experts

November 15, 2016

From BlueIQ: 5 simple marketing ideas from industry experts. Use them to start acquiring more patients today! Source: 5 Simple Dental Marketing Ideas From Industry Experts – BlueIQ : BlueIQ None of these are wow sure fire secret techniques but they are all useful and simple. Like target your audience and be organized.

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Online Reviews Matter

November 8, 2016

Dentists spend large amounts of time and money trying to get the online attention of patients or more importantly potential new patients. Dentists create Facebook pages, tweet , spend big bucks on SEO and even buy keyword ads. All of this time and money is wasted if the dentist has a bad online reputation. Online […]

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The Dark Side of Online Reviews

November 1, 2016

The bad news: A recent Harvard study estimated that 20% of reviews are fake. Negative reviews are often written by individuals who may have never visited your practice. A Dutch study found that 30% of people post online to vent negative feelings and 23% post purely for vengeance. The good news: The Customer Experience Impact Report […]

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Dental Yelp Reviews and Why You Should Care

October 20, 2016

From My Social Practice: With more than 140 million users, Yelp continues to be one of the premier platforms for online reviews. And people aren’t just browsing: a 2013 Nielsen survey reported that 98 percent of users make purchases at a business after finding them on Yelp, and 90 percent do so within a week. […]

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ARIZONA Dentists Google Course Sept 30

September 26, 2016

I will be presenting a hands on course Friday September 30 for the Arizona AGD Google Juice for Dentists Staff members are invited to attend for Free Friday, September 30, 2016 from 8am – 12noon Hilton Garden Inn Phoenix Midtown: 4000 N. Central Avenue, Phoenix Google Juice: Using the Internet Effectively Are you paying a […]

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AdWords: What people search for?

September 22, 2016

People are becoming much more sophisticated users of Google. In addition Google is constantly evolving and changing how search results are compiled and displayed. For that reason what was good search engine strategy a few years ago my no longer be useful and what is useful now will change in the future. People use the […]

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Great Responsive Web Sites

September 16, 2016
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