From the category archives:

Digital Marketing

Google Reviews

January 16, 2017

A recent study found that 84% of consumers trust online reviews as much as personal recommendations and 7 of 10 consumers will leave a review for a business if they’re asked to do so.  Are your patients leaving reviews on your Google Business Page? Have you asked them? HT Sesame Communications

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Price Transparency Is Nice. Just Don’t Expect It to Cut Health Costs

January 3, 2017

From NYT: In Los Angeles and San Francisco, one analysis found, mammography prices vary by over a factor of five — from a low of $128 to almost $700. Prices for IUDs and lower-back M.R.I.s vary by a factor of three. An examination of Massachusetts health care prices found nearly a fourfold variation in M.R.I. […]

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CareCredit Direct

December 29, 2016

CareCredit Direct is a web-based software that allows your patients or clients to: Learn about the CareCredit healthcare credit card. Calculate monthly payments based on promotions you accept. Apply for a CareCredit credit card and get an instant credit decision. Make same-day transactions of any size.¹ Select their promotion from options you accept and get […]

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7 Tips to Help Manage Customer Reviews

December 19, 2016

From OPEN Forum: The importance of reviews has only grown in the digital age, because many users consult the existing reviews of businesses and brands before ever making a purchase. In fact, consumers can form an opinion after reading just one or two. Source: 7 Tips to Help Manage Customer Reviews | OPEN Forum All […]

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The Patient Journey

December 15, 2016
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Worth a Thousand Pictures

December 12, 2016

A guest blog by Daniel A. ‘Danny’ Bobrow, MBA (finance), MBA (marketing), president of AIM Dental Marketing The opinions expressed are from Danny Bobrow not Dr. Larry Emmott. However I believe it is valuable for dentists to get various takes on technology issues in order to make good technology choices.   For years, we’d asked, encouraged, […]

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Sort by price

December 5, 2016

From Seth Godin: Low price is the refuge for the marketer who doesn’t have anything more meaningful to offer. Source: Seth’s Blog: Sort by price Technology is a powerful tool to differentiate yourself from the crowd. If you have something more to offer you no longer have to be the cheapest in order to compete.

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6 Proven Tactics to Get More SEO Traffic to Your Website

November 28, 2016

From CyberNaira: With 93% of online experiences begin with a search query, and 70% of links users clicks on the search result pages are from the organic result, definitely, you should incorporate marketing tactics that will influence Google organic SEO traffic into your business strategies. Source: 6 Proven Tactics to Get More SEO Traffic to Your Website […]

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5 Simple Dental Marketing Ideas From Industry Experts

November 15, 2016

From BlueIQ: 5 simple marketing ideas from industry experts. Use them to start acquiring more patients today! Source: 5 Simple Dental Marketing Ideas From Industry Experts – BlueIQ : BlueIQ None of these are wow sure fire secret techniques but they are all useful and simple. Like target your audience and be organized.

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Online Reviews Matter

November 8, 2016

Dentists spend large amounts of time and money trying to get the online attention of patients or more importantly potential new patients. Dentists create Facebook pages, tweet , spend big bucks on SEO and even buy keyword ads. All of this time and money is wasted if the dentist has a bad online reputation. Online […]

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The Dark Side of Online Reviews

November 1, 2016

The bad news: A recent Harvard study estimated that 20% of reviews are fake. Negative reviews are often written by individuals who may have never visited your practice. A Dutch study found that 30% of people post online to vent negative feelings and 23% post purely for vengeance. The good news: The Customer Experience Impact Report […]

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Dental Yelp Reviews and Why You Should Care

October 20, 2016

From My Social Practice: With more than 140 million users, Yelp continues to be one of the premier platforms for online reviews. And people aren’t just browsing: a 2013 Nielsen survey reported that 98 percent of users make purchases at a business after finding them on Yelp, and 90 percent do so within a week. […]

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ARIZONA Dentists Google Course Sept 30

September 26, 2016

I will be presenting a hands on course Friday September 30 for the Arizona AGD Google Juice for Dentists Staff members are invited to attend for Free Friday, September 30, 2016 from 8am – 12noon Hilton Garden Inn Phoenix Midtown: 4000 N. Central Avenue, Phoenix Google Juice: Using the Internet Effectively Are you paying a […]

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AdWords: What people search for?

September 22, 2016

People are becoming much more sophisticated users of Google. In addition Google is constantly evolving and changing how search results are compiled and displayed. For that reason what was good search engine strategy a few years ago my no longer be useful and what is useful now will change in the future. People use the […]

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Great Responsive Web Sites

September 16, 2016
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Eighty Seven

August 30, 2016

87% of search engine traffic goes to the first five results,

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What Makes a “Good” Dental Website?

August 11, 2016

We are still learning what a “good” dental web site should look like and how it should function. I believe we spend far too much time and money on SEO (Search Engine Optimization) hoping to snag a random surfer and not nearly enough time on creating a site that spurs a visitor to action or just as […]

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Nineteen Percent

August 4, 2016

Here is a screen shot of page one of Google from the Denver area with the keyword dentist. The primary thing to notice is that only 19% of the page one results are the so called “organic” results from the famous Google algorithm that determines results based on key words. Second notice that many of […]

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Dental Advertising Comparison: Social Media or Traditional?

June 27, 2016

A nice blog from Smile Marketing: Looking Beyond the Numbers By and large, social media reaches the highest number of prospective patients for the lowest cost. However, looking at cost alone isn’t enough. What makes social media even more valuable is its targeting options. You can pinpoint your ideal audience much better than you can […]

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We’re Online. It’s Just What We Do Now

June 22, 2016

From iDENTiwrite: The Wall Street Journal reports that we Americans no longer spend most of our time in front of the television. Instead, we’re on our computers, tablets, and smartphones. Source: We’re Online. It’s Just What We Do Now. – iDENTiwrite That is true for me I am online far more than I watch TV.

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