I am impressed with them for several reasons. They have a dedication to providing dentists with online comparisons of everything we use from cottom rolls to Cone Beam. They use all kinds of new media, all online, all in creative ways.
Their mission is in close allignment with mine; which is to help dentists make good technology decisions. As such I will be working with them more in the future to provide more resources for more dentists to compare and choose wisely.