The following is from Lore Lavine at The Digital Dentist
Loren is a retired dentist who now specializes in helping dentists set up computers in the office. We often share information and agree on most things. At least I agree with him when he is right
Dexis Marries Dentrix?
Well, I can’t say I saw this one coming, but here it is: Dexis has entered into an agreement with Henry Schein, the owner of Dentrix practice management software and ImageRayi digital sensors, to distribute the Dexis line of sensors and software. You can read about this here. All I can say is, “Huh?”
This one makes no sense unless there’s something else going on that I don’t know about. You’ve got two sets of sales reps who have literally spent years bashing each other. While both are very good products, there is no love lost between the reps who are constantly battling for a relatively small market share. Now the Schein reps have to offer Dexis to their clients? I just don’t see how it’s going to work. I’m sure we’ll be hearing the expected corporate spin about how great this is for both companies in the upcoming days, but I will be very curious to see how this plays out. Although I have absolutely no evidence of this, I would not be surprised at all if the Dentrix product line as we know it isn’t radically changed in the next 12-18 months
I will be attending the Dentrix Technology Summit soon and I am sure this Dexis issue will be discussed. I do not share Lorne’s expectation regarding the change in the Dentrix product line.