Hearts and Minds

by Larry Emmott on January 11, 2011

in General,Management

It is not enough to have the newest technology, the people in the office, including of course, the dentist must understand the benefits and want to make positive changes. But change involves risk. What if this doesn’t work out the way the sales person says it will?

People will only take active steps toward the unknown if they genuinely believe – and perhaps more importantly, feel – that the risks of standing still are greater than those of moving forward in a new direction.

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