The article linked here does not have much of a direct dental application. However I find it of interest as I have been closely following many of these media changes. Just the fact you are reading this on a blog and not in a paper magazine shows the changes we are dealing with. For twenty years I wrote for paper magazines (and still do) but now I can reach a large interested audience, faster, with more variety and at a much lower cost using this blog and other online resources. I think that’s a good thing. Traditional media like magazines and newspapers aren’t so sure.
For dentists the take away is that people are getting information in a different manner than they used to. Will that effect how you communicate with existing patients? How about potential new patients?
NEW forms of media have always caused moral panics: the printing press, newspapers, paperbacks and television were all once denounced as threats to their consumers’ brainpower and moral fiber.