Of One Mind

by Larry Emmott on January 19, 2010

in Digital Marketing,General,Management

Seth Godin

Marketing to just the rational mind makes no sense, because the rational mind almost never decides anything by itself. And managing your career or your day based on your irrational fears makes even less sense. Which part of your mind makes decisions about credit cards, personal security, relationships, job prospects and creativity?

via Seth’s Blog.

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