The survey of 1,000 people in Britain asked a range of teeth-related questions. Almost half the men polled said they would have teeth- whitening treatment compared with 35% of women. Good teeth and a nice smile came second in the list of what females look for in men, after eyes. For men a good body was the important thing they look for, followed by eyes, hair, and teeth.
In a US survey 83% of people believe their teeth are more important to their appearance than hair and eyes.