Some more interesting insights from Seth Godin. I see this all the time in the dental office. It is what happens when a dentist invests in technology and then the dentist or the staff refuse to use it well. Follow the link for the whole idea.
…when we ask you to look people in the eye, be creative, brainstorm, be generous, find a way to satisfy an angry customer, work with a bully, learn a new skill or bring joy to work, suddenly the excuses pile up. Is this a different sort of work? Is raising your hand in class too much to ask of you?
The jobs most of us would like to have are jobs like this. And yet we put up a fight when given the chance to do them well.
via Seth’s Blog.