They Know What You’re Shopping For

by Larry Emmott on December 14, 2012

in Digital Marketing,Future Tech,Health Care Politics

 Another less savory example of “Who Owns the Data?”

In separate research, the Journal examined what happens when people logged in to roughly 70 popular websites that request a login and found that more than a quarter of the time, the sites passed along a users real name, email address or other personal details, such as username, to third-party companies.

via They Know What Youre Shopping For – WSJ.com#project%3DANONYMITY1212%26articleTabs%3Dinteractive.

Is it OK for a research group to use your data ooze without your permission? What if it is “for your own good.” What if it will contribute to a better understanding of some ailment and an eventual improvement in the human condition?

Is that a higher and better use than determining your shopping habits and trying to sell you something? Or is it even more personal and intrusive?

Who decides?

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