From the category archives:

Internet

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Stung by Yelp Reviews, Health Providers Spill Patient Secrets

March 16, 2017

From ProPublica: Burned by negative reviews, some health providers are casting their patients’ privacy aside and sharing intimate details online as they try to rebut criticism. In the course of these arguments — which have spilled out publicly on ratings sites like Yelp — doctors, dentists, chiropractors and massage therapists, among others, have divulged details of […]

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Shop Open

February 28, 2017

When shopping for a digital product let vendors know that open non-proprietary systems are an important buying factor. Ask the sales person if you can transfer the digital impression to any lab of your choice or if you can load the impression into design software of your choice. In many cases the answer will be […]

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Adventure CE for the Whole Team

February 17, 2017

Look HERE for information and Registration. We have priced the event to make it easy to bring the whole team.

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WHAT IMPLANT IS THAT?

February 13, 2017

Ultimate Guide to Identify Dental Implants WhatImplantisThat.com is a FREE resource to the dental profession. We help you identify dental implants by merely looking at your patient’s radiographs. Source: WHAT IMPLANT IS THAT? – Ultimate Guide to Identify Dental Implants This amounts to an online atlas of dental implants with 952 images that a dentist […]

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Organic Results

February 6, 2017

No one really knows the exact process Google (or any other search engine) uses to deliver organic results. At best they are making educated guesses based on observations. Many web companies claim to be able to give you more juice, to improve or optimize your chances of a high search engine ranking. They sell this […]

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How to Crush It on the Top 4 Social Media Platforms

January 26, 2017

From Small Business Trends: You’ve heard it a million times. Entrepreneurs and solopreneurs need to use social media to grow their audience and interact with prospects and clients. It’s true. Social media is one Source: How to Crush It on the Top 4 Social Media Platforms Twitter, Facebook, Instagram and Google Plus. The article is […]

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Dealing with the wild world of online payments as a business owner

January 23, 2017

Management Tip # 47: Whenever anyone wants to pay you let them. Management Tip # 32: Make it easy for someone to pay you. In today’s world that means online payments. There is no excuse for a dental office not to offer online bill pay. From Mashable: Despite the excitement and ongoing advancement in technology […]

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Google Reviews

January 16, 2017

A recent study found that 84% of consumers trust online reviews as much as personal recommendations and 7 of 10 consumers will leave a review for a business if they’re asked to do so.  Are your patients leaving reviews on your Google Business Page? Have you asked them? HT Sesame Communications

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How the 404 Error Created the World Wide Web

December 20, 2016

From PM: So where did the number 404 come from? It might sound arbitrary, but it’s not. There are several dozen status codes in Berners-Lee’s hypertext transfer protocol, or HTTP. Codes starting with 4 are for user-side errors… Source: How the 404 Error Created the World Wide Web Geeky but interesting.

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7 Tips to Help Manage Customer Reviews

December 19, 2016

From OPEN Forum: The importance of reviews has only grown in the digital age, because many users consult the existing reviews of businesses and brands before ever making a purchase. In fact, consumers can form an opinion after reading just one or two. Source: 7 Tips to Help Manage Customer Reviews | OPEN Forum All […]

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Is Social Media Really Worth It For A Small Business?

November 14, 2016

From B2C: Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it? Source: Is Social Media Really Worth It For A Small Business? Most people think of social media as Facebook. […]

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Online Reviews Matter

November 8, 2016

Dentists spend large amounts of time and money trying to get the online attention of patients or more importantly potential new patients. Dentists create Facebook pages, tweet , spend big bucks on SEO and even buy keyword ads. All of this time and money is wasted if the dentist has a bad online reputation. Online […]

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The Dark Side of Online Reviews

November 1, 2016

The bad news: A recent Harvard study estimated that 20% of reviews are fake. Negative reviews are often written by individuals who may have never visited your practice. A Dutch study found that 30% of people post online to vent negative feelings and 23% post purely for vengeance. The good news: The Customer Experience Impact Report […]

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CoupDoc online Dental Supplies

October 27, 2016

Another online resource for dentists buying supplies. Dental Supplies and Equipment – Daily Deals on Dental Instrument and Products from CoupDoc. Online dental supply that offers quality dental supplies, dental equipment, dental instruments on great discounts dental auction, dental marketplace. Source: Dental Supplies, Equipment – Daily Deals on Dental Instrument, Dental Auction, Dental Marketplace It […]

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Dental Yelp Reviews and Why You Should Care

October 20, 2016

From My Social Practice: With more than 140 million users, Yelp continues to be one of the premier platforms for online reviews. And people aren’t just browsing: a 2013 Nielsen survey reported that 98 percent of users make purchases at a business after finding them on Yelp, and 90 percent do so within a week. […]

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Data Mining

October 16, 2016

Data mining is the act of looking for useful relationships in general practice data (data that is gathered as a byproduct of doing business) that can be used to better manage our practice or serve our patients. For example the online e-service, Action Run, uses clinical data to find inactive patients then combines that with demographic […]

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Three things to keep in mind about your reputation

October 6, 2016

More wisdom from Seth Godin: Three things to keep in mind about your reputation Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you’re proud of. Gaming […]

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DIY YouTube Dentistry

September 28, 2016

A piece in the American Student Dental Association’s September issue discusses how the YouTube culture is spreading do-it-yourself dentistry. In one example a video seen nearly 2.2 million times shows a young woman using a do-it-yourself method for a cavity. Source: ASDA News September 2016 I use YouTube all the time for DIY projects. I love […]

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ARIZONA Dentists Google Course Sept 30

September 26, 2016

I will be presenting a hands on course Friday September 30 for the Arizona AGD Google Juice for Dentists Staff members are invited to attend for Free Friday, September 30, 2016 from 8am – 12noon Hilton Garden Inn Phoenix Midtown: 4000 N. Central Avenue, Phoenix Google Juice: Using the Internet Effectively Are you paying a […]

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ADA Credentialing Service launches nationally

September 21, 2016

From ADA News: The new technology, powered by the Wonderbox Technologies Enterprise System, allows member dentists to enter their credentials into a securely designed portal through ADA.org. This information will be available by request to all payers, including insurance companies, federal agencies, hospitals and employers. Source: ADA Credentialing Service launches nationally This is great and […]

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