From the category archives:

Internet

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Is Social Media Really Worth It For A Small Business?

November 14, 2016

From B2C: Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it? Source: Is Social Media Really Worth It For A Small Business? Most people think of social media as Facebook. […]

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Online Reviews Matter

November 8, 2016

Dentists spend large amounts of time and money trying to get the online attention of patients or more importantly potential new patients. Dentists create Facebook pages, tweet , spend big bucks on SEO and even buy keyword ads. All of this time and money is wasted if the dentist has a bad online reputation. Online […]

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The Dark Side of Online Reviews

November 1, 2016

The bad news: A recent Harvard study estimated that 20% of reviews are fake. Negative reviews are often written by individuals who may have never visited your practice. A Dutch study found that 30% of people post online to vent negative feelings and 23% post purely for vengeance. The good news: The Customer Experience Impact Report […]

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CoupDoc online Dental Supplies

October 27, 2016

Another online resource for dentists buying supplies. Dental Supplies and Equipment – Daily Deals on Dental Instrument and Products from CoupDoc. Online dental supply that offers quality dental supplies, dental equipment, dental instruments on great discounts dental auction, dental marketplace. Source: Dental Supplies, Equipment – Daily Deals on Dental Instrument, Dental Auction, Dental Marketplace It […]

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Dental Yelp Reviews and Why You Should Care

October 20, 2016

From My Social Practice: With more than 140 million users, Yelp continues to be one of the premier platforms for online reviews. And people aren’t just browsing: a 2013 Nielsen survey reported that 98 percent of users make purchases at a business after finding them on Yelp, and 90 percent do so within a week. […]

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Data Mining

October 16, 2016

Data mining is the act of looking for useful relationships in general practice data (data that is gathered as a byproduct of doing business) that can be used to better manage our practice or serve our patients. For example the online e-service, Action Run, uses clinical data to find inactive patients then combines that with demographic […]

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Three things to keep in mind about your reputation

October 6, 2016

More wisdom from Seth Godin: Three things to keep in mind about your reputation Your reputation has as much impact on your life as what you actually do. Early assumptions about you are sticky and are difficult to change. The single best way to maintain your reputation is to do things you’re proud of. Gaming […]

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DIY YouTube Dentistry

September 28, 2016

A piece in the American Student Dental Association’s September issue discusses how the YouTube culture is spreading do-it-yourself dentistry. In one example a video seen nearly 2.2 million times shows a young woman using a do-it-yourself method for a cavity. Source: ASDA News September 2016 I use YouTube all the time for DIY projects. I love […]

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ARIZONA Dentists Google Course Sept 30

September 26, 2016

I will be presenting a hands on course Friday September 30 for the Arizona AGD Google Juice for Dentists Staff members are invited to attend for Free Friday, September 30, 2016 from 8am – 12noon Hilton Garden Inn Phoenix Midtown: 4000 N. Central Avenue, Phoenix Google Juice: Using the Internet Effectively Are you paying a […]

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ADA Credentialing Service launches nationally

September 21, 2016

From ADA News: The new technology, powered by the Wonderbox Technologies Enterprise System, allows member dentists to enter their credentials into a securely designed portal through ADA.org. This information will be available by request to all payers, including insurance companies, federal agencies, hospitals and employers. Source: ADA Credentialing Service launches nationally This is great and […]

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Someone Is Learning How to Take Down the Internet

September 20, 2016

Hmmm Over the past year or two, someone has been probing the defenses of the companies that run critical pieces of the Internet. These probes take the form of precisely calibrated attacks designed to determine exactly how well these companies can defend themselves, and what would be required to take them down. We don’t know […]

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Great Responsive Web Sites

September 16, 2016
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Your Email Is Never Going to Be Safe

September 15, 2016

From John C. Dvorak, PCMag.com:  Good Advice This should be taught in school. After you write an email, read it and ask yourself: “Do you want the whole world to read this document?” Then ask “How damaging would it be if they did?” It’s the answer to the second question that is important. Source: Your Email […]

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Eighty Seven

August 30, 2016

87% of search engine traffic goes to the first five results,

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She opened the patient file and you won’t believe what happened next!

August 29, 2016

Facebook to publishers: Stop posting clickbait From Mashable: If there’s one constant at Facebook it’s that your News Feed will change.The company is once again adjusting the algorithm that powers News Feed. The changes are (again) aimed at reducing the amount of “clickbait” in users’ feeds. Facebook is using two key factors to define clickbait […]

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Top Internet populations by country

August 16, 2016

From Next Big Future: Internet live stats has the online Internet population by country projected to the end of 2016 China 721 million 52% penetration 2.2% annual growth India 462 million 35% penetration 30% growth USA 287 million 89% penetration 1.1% growth Brazil 139 million 66% penetration 5% growth Source: Next Big Future: Top Internet populations […]

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What Makes a “Good” Dental Website?

August 11, 2016

We are still learning what a “good” dental web site should look like and how it should function. I believe we spend far too much time and money on SEO (Search Engine Optimization) hoping to snag a random surfer and not nearly enough time on creating a site that spurs a visitor to action or just as […]

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Nineteen Percent

August 4, 2016

Here is a screen shot of page one of Google from the Denver area with the keyword dentist. The primary thing to notice is that only 19% of the page one results are the so called “organic” results from the famous Google algorithm that determines results based on key words. Second notice that many of […]

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OperaDDS Makeover

August 4, 2016

I am a fan of OpersDDS. They just announced the following: The updates to OperaDDS include: The look. OperaDDS is really getting a makeover. Both our website and our application dashboard will be getting a facelift to make your experience top-notch. The features. Wish to speak directly to your patients? RECARE has your back! Secure patient emailing […]

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Charts in the Cloud, who owns the data?

August 2, 2016

When we buy a paper book or a DVD video what we are really doing is assuring access to that “content” whenever we want. If we want to read it or view it we just go to the shelf and get it. But if we can just go to the Internet and get it streamed […]

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