The following link is to a Practice Marketing Newsletter. The article lists ten questions to ask regarding a practice web site. The first, and in my opinion the best question is excerpted below, and it isn’t really one of the ten. That is, “What is your website supposed to do exactly?
Much of the time a web site is seen by the dentist and the web site developers as a tool to attract new patients. That is a sales and marketing device like a yellow page ad or a practice brochure.
However I believe that a practice web page has even more value as a tool to support existing patients. That is a site to allow patients to check and make appointments, to find out new information, to check balances and make payments, to check post op instructions and more.
So, the ten questions linked below are fine but for the most part they are directed toward the new patient. Don’t forget existing patients, they will be more likely to use your site and if it is valuable then they will refer others to you using the web site as a referral platform.
…but what is your practice’s website supposed to do, exactly? Here are some questions to ask…