I have written about this several times in the past Here: However it is a still a big issues most dentists know nothing about. If you have not done it recently: Google your self immediately. What do you find? See the map like the one shown here (for Chinese food in Alameda if you are interested). This is called Google Local. Double Click to zoom into your neighborhood. You will be listed. Are there any reviews? A little clicking found this gem posted regarding a dentist in my neighborhood;
“…the place is clean and professional, but the dentist himself is inexperienced and will try to force you into unneeded dental procedures. Avoid like the plague.”
I expect the dentist this review is referring to has no idea it exists. I also suspect it has already negativley impacted his practice. User reviews have become incrediably powerful.
You have a few options. The first and easiest is to claim your listing. It is relatively easy. Follow this link for details. If you do not want to attemp it yourself there are services like Sesame who will do it for you. Claiming your listing allows you to add your own content including images, links and testimonials.
Controlling user reviews or reputational management is a bit more difficult. The best way to handle negative reviews is to overwhelm them with positive reviews. The leader in this area is Demand Force. You should also check out Dental Ratings Network.
If you don’t claim your listing, someone else may. And there’s nothing you can do about it!