Link: One of the features that makes the Internet so powerful is the ability to link from one page to almost anything else that could support that page. That could be another source, a photo, a video, an online form and on and on.
Features: Online forms for new patients or to update medical histories.
Online surveys for patient satisfaction, best smile, even for fun like what kind of car do you drive?
Video clips. Video testimonials from happy patients or a welcome from the dentist and team members.
Create Interest: Patients and potential new patients should be forced to go to the web site for promotions. Regular e-mails should provide web links and an incentive to go to the web. For example: Follow this link to see the five biggest mistakes parents make with their children’s teeth, Or: Follow this link for a free toothbrush.