One of my favorite online companies is Sesame Communications. One reason for that is that Sesame does actual research to determine if their communication tools are working. Here are some recent numbers that they have discovered.
First the question, does online marketing actually work?
This can be measured in several ways. You can just measure web site visits or Facebook mentions. That is nice but the real measure that we care most about is actual human beings, that is patients, who call the office.
Here is the interesting stat. Dentists using multiple online communication tools:
- Search Engine Optimization (SEO) to get office high on the organic Google listings.
- Social Media engagement with Facebook pages and postings.
- Pay Per Click (PCC) Ads on Google.
Received on average of eighty-seven calls each month. Of those twenty-one identified themselves as new patients.