Facebook vs. Website

by Larry Emmott on July 12, 2010

in Digital Marketing,Internet,Social Media

The DoctorBase blog item linked below makes some good points and has some ideas I can’t yet agree with. The good point is that you do not need to spend big bucks for web hosting. Hosting BTW is the cost of having a sever on the Internet store your site and make it available. What does take some bucks is creating and maintaining a quality site. One of the most common mistakes I see is a web site that is obviously out of date. That is worse than nothing at all.

If the dentist or a team member has the skill, time and inclination to maintain your site…great. However in my experience that is rare. Better to pay an expert to do it for you.

The second idea is that you can use Facebook in place of a website and/or blog. I don’t agree. Social media is a very powerful tool but the best Facebook fan page can not begin to provide the service and interactive help a well designed web page can provide. This comes back to one of my strong beliefs, a web page is not just a marketing tool for new patients. A web page should support existing patients as well.

Doctors often ask us whether they need their own website.

via DoctorBase – Online Reviews, Internet Marketing, & Word-of-Mouth Marketing Advice for Dentists & Physicians.

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