The following comes from Craig Presti at local search for dentists.
1)- 90% of internet searchers won’t look past page one of the results page (source: Google)
2)- 97% of consumers now use online media to shop locally. And 90% of the people
they surveyed use search engines (source: Kelsey Group)
3)- 90% of Local Internet Searches result in a sale or money transaction (source: ComScore)
4)- 85% of Local Internet Searchers will follow up with a phone call or visit to the listing that
stands out best online (source: ComScore)