Following is a very creative use of online video from orthodontist Dr Randy Womack. The video is on his YouTube Channel and is linked from the practice website. The video provides compelling content for the practice web page, but that’s not all. It also generates Google Juice through social media activity and creates secondary search benefits from YouTube.
Dr. Womack created the video by customizing existing video from Anatomage the makers of Invivo software by adding a voice over narratice. It is an ideal length for onlone video, just under a minute. It is tempting to make office videos that are four or five minutes in length but the people we realy want to wacth them, that is potential new patients are not likely to sit through four minutes. Dr. Womack has been a pioneer in both Invisailgn and the use of 3D CBCT. I ran into him at the 3D Congress last week.