Why have a practice web page? If your primary purpose is to attract new patients a web page has limited value. Ask yourself; How many dentists are in my town? How many dentists can show up on the first page of Google? The answer is 8 to 10. And several of those listings will be for directories not dentists. So in any city with more than twenty dentists hoping to be found in a random web search is wishful thinking.
There are many companies that will tell you they can employ SEO (Search Engine Optimization) to get you on the top spot or at least the first page. Well of course there is only one top spot and it is by definition not possible for every dentist to be on top. Even though I am personally leery of over hyped SEO programs I did try one, Cosmetic Dentist 411 with no benefit, that is not any as in nothing to to show for it.
On the other hand a web page can have great value as a support for existing patients, which can result in referrals the old fashioned way. That is satisfied patients refer friends and relatives to you, and…they do it through your web page.
Here are some suggested web page purposes:
- Support existing patients
Provide an online community
Generate increased recognition
Support and attract new patients
Create added value for patients
Promote the practice to the public