Another Dentist Sues Yelp

by Larry Emmott on September 17, 2012

in Social Media

From Dr. Bicuspid (Registration Required)

A Manhattan cosmetic dentist is suing Yelp over bad reviews, claiming the site lists only defamatory reviews and filters out positive ones.

via Dental Practice Management.

I have great sympathy for the dentist. As professionals our reputation is our most treasured asset. It is extremely frustrating not to mention professionally devastating to be faced with negative online reviews. Especially if those reviews are misleading or malicious. Online reviews have become incredibly powerful and in the current situation businesses or professionals who have been smeared online have virtually no recourse.

Previous legal actions against Yelp have not been successful. On the other hand I have little or no respect for Yelp and their business practices. For example the dentist claims in his suit that Yelp filters out his positive reviews, keeps the few negative ones at the top and directs patients to other dentists who are Yelp advertisers.

Related here and here.

Reputation Management

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