If it is free…you are the product

by Larry Emmott on June 29, 2012

in Social Media

Two observations from the comments section of an article on Facebook.

I am a social media marketing consultant. I continually remind people:

1. To Facebook, the companies buying ads are the customers.
2. To Facebook, us users are not the customers. We are the ‘market’
3. Facebook’s job is to bring the ‘market’ to its customers.

As I was told, “If the service is free, you are the product.”

Facebook is selling your personal information for fun and profit. If that’s what you choose to do, fine.

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