Is Social Media Really Worth It For A Small Business?

by Larry Emmott on November 14, 2016

in Social Media

facebook-thumbs-down-dislikeFrom B2C:

Social media platforms are a powerful tool that can help you market your business, but unless you know how to use it to generate tangible ROI for your business, is it really worth it?

Source: Is Social Media Really Worth It For A Small Business?

Most people think of social media as Facebook. If the question then becomes is Facebook worth, it the answer in most cases is no. The linked article gives details and advice on how to make your Social media pay off including these bullet points.

  • Strategically planning social media content in alignment with sales goals
  • Curate content on a regular basis
  • Promote LinkedIn Pulse and blog posts on social media
  • Interact with other social media pages and groups to attract new followers
  • Create and share social media graphics, photos, videos and infographics
  • Listen and respond to comments on your own social media posts
  • Engage in social listening and respond to those who mention you
  • Promote high engagement posts with social media ads

All are good advice. All will take time and commitment. That means money. Even though Facebook is famously “free” in order to have an impact business users will need to dedicate someone to curate the page which means you will be paying someone. In addition as time has passed Facebook has hidden most business posts. On average your business posts will reach only 6% of the people who have “liked” your business page. In other words if you have 175 people who like your practice on Facebook only 10 will see your creative posts.  BTW 175 is about average for most dental Facebook pages.

Social Media is not just Facebook

On the other hand there are other social media sites that matter a great deal to dentists. The most important by far is Google Business and by extension Google user reviews. People searching for you as a dentist using either a keyword search or searching you by name are far more likely to use Google than Facebook. In fact almost no one uses Facebook as a primary search tool.

The time, effort and money needed to properly manage a business Facebook page will have much greater impact if it is used to claim your Google business page and then generate positive patient reviews.

Two other review sites dentists should claim are Yelp and Healthgrades.

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