This PC Magazine article relates to some of my previous thoughts regarding Facebook and dentistry. Here and elsewhere.
For the most part, Facebook’s over 750 800 million users interact with each other, rather than companies.
By ”paying” for a like this article is not referring the unsettling trend of people ”selling” good reviews on Yelp and elsewhere; it means what does a user (or patient) expect in return if they “like” your business? Most are expecting some discounts and or special access. Some are just looking for updates and company information.
On the other hand people have a lot of reasons (shown in the graphic) for not liking a business fan page. Thirty-five percent of Facebook users never like any brands especially older users.