This Mashable article confirms my ambivalence about Facebook.
The main feature of the article is that this very small company has suddenly been thrust into the spotlight after they discovered that Facebook advertising clicks were fraught with bots and not all that valuable as sales leads. Not many dentists are using Facebook ads. Most dentists are just trying to create active fan pages. Never the less this is good to know. It will be interesting to see if others discover the same issue and if this effects Facebook revenues.
Google’s famous motto is “Don’t be evil.” What is Facebook’s?