Startup Finds Fame After Tangling with Facebook

by Larry Emmott on August 3, 2012

in Social Media

This Mashable article confirms my ambivalence about Facebook.

“Here’s what we found: on about 80% of the clicks Facebook was charging us for, JavaScript wasn’t on. And if the person clicking the ad doesn’t have JavaScript, it’s very difficult for an analytics service to verify the click. What’s important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook. So we did what any good developers would do. We built a page logger. Any time a page was loaded, we’d keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs.”

via Startup Finds Fame After Tangling with Facebook.

The main feature of the article is that this very small company has suddenly been thrust into the spotlight after they discovered that Facebook advertising clicks were fraught with bots and not all that valuable as sales leads. Not many dentists are using Facebook ads. Most dentists are just trying to create active fan pages. Never the less this is good to know. It will be interesting to see if others discover the same issue and if this effects Facebook revenues.

Google’s famous motto is “Don’t be evil.” What is Facebook’s?

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{ 1 comment }

Alan Mead DDS August 3, 2012 at 12:23 pm

I tried some Facebook ads for a couple months at the end of 2011. I got some more visits to my website, but I never once had a new patient tell me that they saw my ad on Facebook. The only thing I was sure of with Facebook ad was that they would use my entire daily budget. Reading this article lines right up with my experience.

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