OK OK I admit this has almost nothing to do with dentistry. But it is a wonderful video, it features bicycles; my second favorite thing, it does give an example of the kind of video you could aspire to if you wanted to “go viral” and it did win the Mashable award as best viral video of the year.
Inspired Bicycles’ team rider Danny MacAskill scales fences in and around Edinburgh, Scotland. The video is as mesmerizing as its hypnotic soundtrack from music group Band of Horses. It’s a solid example of how a brand pursuing a niche market – mountain bike trailblazers – can reach the masses with a brilliant viral video execution.