What you need to plan and develop a killer web page. From TNT Dental
Your website development company may do this for you.
§ Choose a domain name
§ Purchase the name and get logins
§ Decide what you want your email addresses to be
Explore all kinds of websites, not just dental, and note your favorites.
§ Choose about five websites that appeal to you visually
§ Choose colors for your design and text
§ Get a good digital copy of your logo
§ Consider the types of photos you want on your site (age, race, gender, etc.)
Think about what sets your practice apart from others in your area. What do patients say and like about your office?
§ Consider your target market and what will appeal to them
§ Consider which procedures, services, products, and technology you wish to highlight
§ Gather your curriculum vitae and staff bios
§ Consider what page titles you want for your navigation (Home, About, etc.)
§ Gather testimonials, if permitted in your state
§ Consider websites you’d like to link from your site (products, associations, etc.)
§ If your location has special parking, transportation, or map issues, note them.
Digital photos and forms are preferred for optimal quality.
§ Gather doctor and team photos (individual or group)
§ Gather photos of your practice, interior and exterior
§ Gather clinical before-and-after photos with case descriptions
§ Gather pt registration, HIPPA, and health history forms
§ Gather post-op procedure forms
§ Request permission from manufacturers for product/technology photo use
Features to Consider
Many extra features are available to enhance a website’s usability, marketing success, and interactivity. These are optional.
§ Search Engine Optimization
§ Call Tracking
§ Special Offers for Patients
§ Ask the Doctor
§ Patient Survey
§ Interactive Forms
§ Blog/Newsletter/News & Press
§ Videos, Audios