Why Social Media Isnt for Everyone

by Larry Emmott on January 19, 2010

in Digital Marketing,Internet,Social Media

If you aren’t prepared to respond, using social media could be a disaster. That’s the message of the Mashable article linked below.

Worth reading the article acknowledges the world changing power of social media that the zealots push while warning that  those worried about negative results do in fact have a point. This is something dentists need to consider but is even more significant for the people who sell to dentists.

All too often the person making the social media investment has little control over 1 the quality of the product, 2 the pricing strategy, 3 the terms of use, 4 the company’s stance on cause-based issues political, environmental, etc., 5 the quality of customer service, and the list goes on. Yet these are often exactly what the customer wants to talk about

via Why Social Media Isnt for Everyone.

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