More wisdom from Seth Godin. Follow the link for the rest of the thought. Of course this idea has been emphasized for years by the best dental consultants. Don’t hire a body just to get a job done but find the right person to enhance the practice and the team.
Hiring is what you do when you let the world know that you’re accepting applications from people looking for a job.
Recruiting is the act of finding the very best person for a job and persuading them to stop doing what they’re doing and come join you.
via Seth’s Blog.