Don’t Put a 23 Year Old in Charge of Your Social Media

by Larry Emmott on August 15, 2012

in Management,Social Media

From Inc. Magazine, 11 reasons a 23 year old shouldn’t run your social media.

Just because you don’t understand social media doesn’t mean you should forfeit all common sense and hire your niece, nephew, or any other other recent college grad (say, your best friend’s sister-in-law’s kid) because “they’re really good on Facebook.”

via Social Media: Don’t Put an Intern in Charge | Inc.com.

I have seen this happen in dental offices. The 50 something dentist hears about social media and decides he or she needs to get on board. They look around and see that the new hire Sally, fresh from assisting school, has a Facebook page so she is suddenly the office Facebook expert.

The article presents all kinds of reasons this may not be good policy and makes this important point. The office social media pages or profiles need to be set up by and under the control of the dentist. Only the dentist should have the administrative password. Sometimes when Sally the new hire sets them up only she knows the passwords and when she leaves the office it can be a major league hassle to regain control.

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