Some additional thoughts from Dental Blogs regarding the need to promote elective services, especially cosmetics during uncertain economic times:
Financing – Now, more than ever, third party banks play a role in case acceptance. Capital One recently closed its patient financing business, but CareCredit, and some others are still in the game. If you offer financing, say so on your web-site. A side bar on the cosmetic services pages can feature a direct link to a financial institution’s online application.