GM Drops Facebook

by Larry Emmott on May 18, 2012

in Digital Marketing,Management,Social Media

The Internet Social media world is a buzz with the news that GM has pulled out of advertising on Facebook. Here is a Forbes article linked below.

GM is pulling its $10 million Facebook ad budget

via The Real Reason GM Left Facebook – Forbes.

Another quote from the Forbes article:

…he hasn’t “spoken to many companies that are thrilled with their Facebook programs.”

And just this past Monday… Elliott wrote “Facebook still hasn’t stumbled upon a model that’s proven consistently successful for marketers, or that brings in the massive revenues to match the site’s massive user base.

This confirms my observations. I have written often that I am in awe of the Facebook phenomenon with 900 million users, but I am not convinced it is a good marketing fit for most dentists. I have yet to see any case studies that show a return on investment from Social Media for dentists. I have not even seen consistent boosts in Internet presence or Google rankings based on dental Facebook pages.

On the other hand I see the potential behind Facebook, I see the possible benefits and it is not expensive to become involved. So why not?  I remain a skeptic who is hoping to be proven wrong.

This announcment is also very interesting coming just as Facebook goes public. See the previous two posts.

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