How Do Online Reviews Impact Click-Through Rates & Trust?

by Larry Emmott on February 15, 2018

in Digital Marketing,Management,Social Media

From Bright Local:

Key ‘Takeaways’

  • Going from a 3-star rating to a 5-star rating gets a business 25% more clicks from Google Local Pack
  • Having a 5-star rating earns a business 39% more clicks from Google Local than having a 1-star rating
  • 56% of consumers select a business if it has positive ratings/reviews displayed in Google Local Pack
  • Star Ratings displayed in Local Pack results generate higher CTR than organic search results
  • A positive reputation can boost search ranking, drive more clicks and build trust am

Source: How Do Online Reviews Impact Click-Through Rates & Trust? New Research

The linked article is worth reading. The research is for general Google business searches and is not dental specific. Never the less I expect dental results would be very similar.

Even with a good personal referral if a potential new patient Googles your name and encounters poor ratings I believe he/she will look elsewhere. A poor rating for a dental office is anything less than 4. On the other hand you do not need to be a perfect 5. I believe anything 4.8 or better is great. BTW that potential new patient will be Googling you just to get a phone number.

You do not need hundreds of ratings. If you have five or more and add a new one every few months that is golden. The easiest way to do that is to simply ask your happy patients to post a review.

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