How Foursquare knew before almost anyone how bad things were for Chipotle

by Larry Emmott on May 5, 2016

in Digital Marketing,Management,Mobile,Security,Social Media

From The Washington Post:

Chipotle announced its first loss as a public company Tuesday. But two weeks earlier, an unlikely source —the social media app Foursquare — had beat Chipotle to the punch, predicting in a blog post that the burrito maker’s sales would drop nearly 30 percent. Chipotle made it official Tuesday afternoon — reporting a drop of 29.7 percent.

Source: How Foursquare knew before almost anyone how bad things were for Chipotle – The Washington Post

foursquareFoursquare knew Chipotle was in trouble because fewer people were “checking in”. Foursquare is designed specifically to track where you are and people who use it know they are giving up some privacy for a perceived benefit.

However there are many apps that track where you are using GPS and cell tower data that are not specifically a location app. The app gathers this data in order to sell it to people who can use it to their advantage. For example a stock trader could make a killing if he or she knew the earnings of a public traded company would fall 30% before the rest of the world found out.

The vast amounts of data – such as your location at any given time – that mobile apps are accumulating provide a treasure trove of information about how humans behave. In theory we could use this data to learn to interact more effectively and to improve the human condition.

On the other hand there is a definite creepy factor to knowing someone else can see where you are and where you have been at all times. There is also the issue of apps gathering location data and other bits of personal information that are not essential to their function but can be sold for a profit. When you download an app they are required to tell you what data it will be accessing. Most of the time we just click past this without looking. Don’t. You will be surprised at how many apps want access to personal data including location tracking. Think twice before saying yes. As a general rule if the app is free then you are the product.

So far using tracking data as Foursquare did with Chipotle works with large multi facility organizations that rely on walk in traffic. At this time there is no direct application for dentists looking to improve their practice. However in the future there easily could be.

by: at .

Share

{ 20 comments }

Wally Kounick June 4, 2016 at 8:16 am

autrostworthy home repair

Gaston Foucher June 4, 2016 at 8:20 am

Aluminium Gutters

Shon Cybart June 4, 2016 at 8:26 am

toner cartridges

Meaghan Mertel June 4, 2016 at 8:29 am

incesto padre e hija

Silvia Paulshock June 4, 2016 at 8:31 am

Press Release Submission

Fae Schenk June 4, 2016 at 8:34 am

DOLCE E GABBANA

Jerrie Escoto June 4, 2016 at 8:38 am

Apatinis trikotazas pigiau

Alla Goto June 4, 2016 at 8:44 am

where to buy miracle garcinia cambogia

Janelle Duel June 4, 2016 at 8:48 am

uae domain & hosting

Debora Waligora June 4, 2016 at 8:52 am

unhas decoradas

Brendon Corl June 4, 2016 at 8:54 am

Exterminator Service Houston Texas

Fay Como June 4, 2016 at 8:56 am

unlock iphone 3g

Cristina Lorange June 4, 2016 at 8:57 am

More helpful hints

Sandra Difelice June 4, 2016 at 9:03 am

web hosting paypal accepted

Otha Honeyestewa June 4, 2016 at 9:03 am

to get your ex back

Annamaria Hechmer June 4, 2016 at 9:06 am

buy real instagram followers

Terence Chou June 4, 2016 at 9:10 am

meilleur logiciel de facturation

Agustin Goeing June 4, 2016 at 9:10 am

Pornography SEO

Suzie Falcione June 4, 2016 at 9:12 am

beton architektoniczny

Neville Folmer June 4, 2016 at 9:14 am

suboxone withdrawal symptoms

Comments on this entry are closed.

Previous post:

Next post: