Ideas in the Digital Age

by Larry Emmott on December 7, 2009

in Digital Marketing,Management

More good advice from Seth Godin. Follow the link to his blog, a must read for anyone hoping to use digital marketing effectively. This is directly related to the previous post

So, how to protect your ideas in a world where ideas spread?

Don’t.

Instead, spread them. Build a reputation as someone who creates great ideas, sometimes on demand. Or as someone who can manipulate or build on your ideas better than a copycat can.

via Seth’s Blog.

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