The following is from the Pacific Management Consultants e-newsletter
While there are several groups who specialize in dental web page design, and a multitude of young folk who are designing websites for dentists in various cities and areas of the country, they tend to emphasize certain design guidelines as well as website content, and de-emphasize what is really important to patients in looking for a practice on the web.
The same rules of advertising in any medium apply to the website. Perhaps the most significant difference of web marketing is that the volume of material you can put in a website is significantly greater than is financially affordable in other formats. That being said, there IS such a thing as too much information!