Yes, in answer to the question in the AmEx open forum article linked below; I do think social media is overrated. On the other hand I am still willing to give it a chance and there are plenty of smart people who believe social media is the future. So if you want some idas on how to make it work for you follow the link.
Do you think social media is overrated? If you work just as hard and get the right marketing message, won’t customers beat a path to your door? Well, I hate to break the news to you, but social media isn’t going anywhere…and it’s where your customers are hanging out.