6 Ways for Dentists to Leverage Social Media

by Larry Emmott on January 11, 2012

in Digital Marketing,Social Media

The following is a guest blog from Deploy Dental a dental social media servcie

Social Media marketing is one of the most recent forms of Internet marketing to emerge in the last few years. Staying on top of the rising tidal-wave of new technology and mountain of new information is not easy. Now-a-days every dental office will need to establish some sort of social presence if they want to connect with the younger demographic along with adding an immense amount of value to your practice. We have come up with 6 ways for dentists to leverage social media by connecting with their fans and followers.

1. Social discount sites

Now-a-days there are websites like Groupon and Living Social that allow your dental practice to sell one-time promotions where you offer a popular dental service at a remarkably low price (50% off +) expecting to sell very large quantities. Your deal gets distributed to all of these social discount sites’ subscribers, generally tens-of-thousands in your local area who are given a time and quantity window in which they are to purchase the discount. (ie. your teeth whitening offer might go for 3 days or until 500 units have sold). The way that these websites handle the monetary end is unique too. They act as the payment processor and as part of the deal with them they will take their cut (30% – 50%) of the sales and send you a check for the rest. These kinds of deals need to be thought out. If a nearby competitor has just sent out a deal for teeth whitening, either hold off for a while or run the deal on a different service, deals can be exhausted if the users are presented the same deal too frequently.

2. Time-sensitive promotions

Different times of the year call for different dental promotions. For instance, when children get out of school for the summer and are on winter break it would be a good time to run a wisdom teeth extraction campaign. Towards the end of October is the time where you want to start reminding your current patients that they should schedule a visit before the end of the year so they don’t waste any of their dental benefits that expire at the end of the year on December 31.

3. Pictures

Make sure to post photos of your office along with any practice videos that you might have. Everybody knows the first thing someone does when they arrive onto your Facebook Fan Page is look at your pictures. Make sure to only upload photos that are clear and appropriate for the workplace. Your patients and potential patients want to see what goes on in their dental office. Think of it as your own slice of reality television, more appropriately reality social media.

4. Videos

To take advantage of websites like YouTube and Vimeo users are encouraged to upload videos of their own. In a dental office this can sometimes be quite a task of creating a video that you would feel proud broadcasting to the world. Just because you don’t have any videos of your own doesn’t mean you still can take advantage of these sites, we encourage all of our clients to post comments, favorite, share and add friends using these social video sharing websites. If you want to start shooting video in your dental office we recommend starting off with the Flip Video, $79.99 Digital Video Camera.

5. Patient education

It is important to not forget about the reason why people come to the dental office, to get dental procedures taken care of. A dental social media must is to have procedural descriptions on your website/blog so when people have a question about a specific procedure they can reference your services page alleviating the need for the visitor to call your practice and use valuable front-office time.

6. Patient retention

Maintaining your current patient-base isn’t always easy. One way to make sure you are taking full advantage of social media is by leveraging different technologies that allow your to communicate with your current patients and answer any questions that they might have. A practice newsletter is one of the ways of accomplishing this. Send out a quarterly newsletter to your patients letting them know about any new things going on in the office, events coming up, or even new staff members/technology.

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