A Facebook Engineer Tells All

by Larry Emmott on August 3, 2012

in Digital Marketing,Social Media

Part two of slam Facebook day. The previous post mentioned that up to 80% of Facebook ads views were from bots. In another words a machine which will not be making a purchase but will be driving up the expense to the advertiser, and incidentally the revenue of Facebook.

Now this:

Facebook itself has noted that page posts are often seen by as little as 16% of fans.

via Facebook’s Promoted Posts: A Facebook Engineer Tells All | Inc.com.

Only 16% of business Facebook postings are looked at. In fact there is a good chance that most of the things you post on your dental office Facebook page are never even posted on your customers news feed.

Not to worry…Facebook will ensure your postings get through if you pay a fee.

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