Beware of Testimonials

by Larry Emmott on April 10, 2010

in Digital Marketing

If your dental website, blog, print, radio, or other advertising features testimonials, be aware of the FTC guidelines that went into effect late last year. Not knowing the rules won’t save you from a potential $16K daily fine that could be imposed for every infraction. That packs a punch!

via dentalblogs.com — dental news for dentists from the best minds in dentistry today.

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