Colors and Branding

by Larry Emmott on July 5, 2013

in Digital Marketing

HT Naomi Cooper:

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers.

via True Colors: What Your Brand Colors Say About Your Business [Infographic] | B2B Marketing.

 

Interesting infographic. According to this, dental offices should avoid red and use blue and white. This corresponds to Sesame Communications findings. The Sesame research found that patients did not like dark colored or red websites as much as light colors.

 

colorinfographic

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