Another good article on using facebook as a marketing tool. HT Jon Bauman from Henry Schein. The article has lots of practical advice that any dentist could follow. On the other hand, in my experience, dentists and even dental team members often get busy and fail to keep up or even do the little things needed to be effective. It may pay to hire someone like Sesame to maintain your social media presence.
Get links to your fan page or any other public pages from relevant, external web sites. That could be your blog or other social profiles as well as author bios or wherever it makes sense to link to your Facebook Fan page. You can also attract links to your page by attracting more fans/likes.