Interesting stats from Marty Jablow. Click for the whole chart but the basic numbers are that Google and Yahoo account for almost 82% of searches. Yellow pages not so much…0.3%
I have not been in my local Yellow Page directory for years. For my practice and area I determined it was not worth the cost. One thing the sales folks are always telling me is that Yellow Page search is used a lot. I don’t think so. Look at the December 2009 search chart.