DoctorBase has become one of my favorite dental blogs. Probably because I agree with them 98% of the time. The article linked below backs up a hunch I had with some Stanford research. A negative online review is not always bad. In the right situation it demonstrates that the reviews are legit, not just sock puppetry. Some negative actually makes the positive seem more powerful…go figure.
The study showed this “blemishing effect” can make positive reviews more persuasive to a patient. While this flies in the face of conventional thinking that negative comments need to be removed at all costs,